We are looking for an experienced and result-oriented with a strong background in agricultural implements and machinery sales. The ideal candidate must have proven expertise in dealer network development, channel sales management, market expansion, and achieving sales targets for agricultural equipment such as Rotavators, Super Seeders, and other farm implements.

The candidate will be responsible for expanding the dealer network, strengthening relationships with existing dealers, developing new markets, and driving overall business growth.

Key Responsibilities

- Dealer Network Development: Identify, appoint, and develop new dealers and distributors across assigned territories.
- Sales Growth: Drive sales of agricultural implements, including Rotavators, Super Seeders, and other farm machinery, to achieve monthly and annual targets.
- Market Expansion: Identify new business opportunities, potential markets, and untapped territories.
- Dealer Relationship Management: Maintain strong relationships with dealers, distributors, farmers, and other channel partners.
- Sales & Marketing Strategy: Develop and implement effective sales plans, promotional activities, and market penetration strategies.
- Field Sales Management: Conduct regular market visits, dealer meetings, and field demonstrations to generate business.
- Competitor Analysis: Monitor competitor products, pricing, market trends, and customer requirements.
- Team Coordination: Coordinate with the sales team, product team, and management to ensure smooth business operations.
- Reporting & Forecasting: Prepare sales reports, dealer performance reports, market feedback,



and sales forecasts.
- Payment Follow-up: Coordinate with dealers to ensure timely payments and maintain healthy channel operations.

Qualifications & Experience

- Bachelor's degree or diploma in Agriculture, Agricultural Engineering, Mechanical Engineering, Business Administration, Marketing, or a related field.
- Minimum 5–10 years of relevant experience in sales and marketing, preferably in agricultural implements, farm machinery, rotavators, or agricultural equipment.
- Experience in dealer development, field sales, and territory management will be preferred.
- Knowledge of agricultural practices, seasonal demand, and farm mechanization is an advantage.

Required Skills & Competencies

- Strong sales, negotiation, and business development skills.
- Excellent communication, presentation, and interpersonal skills.
- Ability to build and manage dealer networks and customer relationships.
- Valuable understanding of agricultural machinery and its applications.
- Strong planning, reporting, and territory management capabilities.
- Target-oriented approach with a focus on revenue growth and customer satisfaction.
- Proficiency in MS Office, spreadsheets, and CRM software.
- Ability to work independently and as part of a team.

Compensation & Benefits

- Competitive salary based on qualifications and experience.
- Performance-based incentives and sales commissions, as per company policy.
- Opportunities for professional development and career advancement.

Pay: ₹55,000.00 - ₹65,000.00 per month

Benefits:

- Flexible schedule
- Food provided

Work Location: In person

📌 Senior Sales & Marketing Officer – Agricultural Implements (Ludhiana)
🏢 MB Exports
📍 Ludhiana