About the Role

Are you a strategic leader with a passion for global education? Afresh Study Abroad is looking for a dynamic General Manager to lead our Overseas Education Division.

As the senior operational and strategic executive, you will drive sales performance, strategic client acquisition, brand positioning, and cross-functional administration. You will take ownership of revenue targets, cultivate B2B and institutional partnerships globally, and scale our education portfolio. If you thrive in a fast-paced environment and have a proven track record of aligning Finance, HR, Marketing, and Operations toward aggressive growth objectives, we want to hear from you!

Key Responsibilities

Sales, Strategy & Growth

- Develop and execute comprehensive sales roadmaps (yearly, monthly, and weekly) to expand our overseas education vertical and identify new global markets.
- Oversee the full sales pipeline—driving lead generation, student retention, and maintaining a high conversion ratio (40%+).
- Ensure allied services are effectively bundled and sold to enhance customer value.
- Oversee budgeting, P&L; management, and financial planning to maximize revenue and cost efficiency.

B2B Partnerships & Client Acquisition

- Build, maintain, and negotiate strategic relationships with universities, colleges, aggregators, and corporate partners globally.
- Evaluate and onboard new products, academic partnerships, and service offerings to keep the business competitive.
- Ensure the broader team and our partners are thoroughly trained on new products and institutional offerings.

Marketing & Brand Development

- Lead the overarching marketing strategy, ensuring brand consistency across digital, print, events, and social media.
- Define targets, budgets,



and projected outcomes for marketing campaigns, utilizing data to continuously optimize outreach.
- Manage promotional calendars and coordinate closely with the marketing team for seamless campaign execution.

Operations & Student Services

- Provide strategic oversight to the Relationship and Documentation departments, ensuring an exceptional post-sales experience for students.
- Supervise the meticulous processing of university and visa applications, ensuring 100% compliance and accuracy.
- Establish clear KPIs for operational efficiency, ensuring seamless communication between the relationship and documentation teams.

Leadership & People Management

- Partner with HR to implement effective hiring, retention, and performance appraisal strategies.
- Design and execute training strategies to address skill gaps and foster a culture of high performance and continuous learning.
- Develop individual development plans (IDPs) and set explicit performance benchmarks for key personnel.

Qualifications & Skills

- Multilingual: Must be fluent in multiple languages to effectively communicate with our diverse global partners and international student base.
- Experience: Proven experience in a senior leadership or General Manager role, ideally within the Overseas Education, EdTech, or Study Abroad sectors.
- Strategic Thinker: Strong analytical and data-driven decision-making skills with robust financial acumen and P&L; ownership.
- Relationship Builder: Exceptional B2B relationship management and negotiation skills.
- Leader: Experience leading cross-functional teams (Sales, Marketing, HR, Ops) and driving a performance-first culture.

Pay: ₹1,500,000.00 - ₹1,800,000.00 per year

Perks:

- Provident Fund

Work Location: In person

📌 General Manager (Thiruvananthapuram)
🏢 Afresh Study Abroad
📍 Thiruvananthapuram