For Indore District - which is a highly competitive branded spices market ( Everest & Pushp) here are the KPIs & KRAs

TOP 3 KPIs FOR ASM - INDORE DISTRICT

1. District Value & Volume Achievement

- Primary + Secondary Target vs Actual
- Measurable:* District Target e.g., 15-20 Lakh Month with 100% achievement
- Split:* Indore City (60%) | Mhow, Depalpur, Sanwer, Hatod (40%)

2. Distribution Strength - The Indore Game Changer

WD - Weighted Distribution & Range Selling

Measurable:

- Top 100 Grocery Outlets of Indore must have 100% range
- 240×3 Retail Outlets per Distributor
- 90% Distributor beat coverage

3. Team Productivity & ROI Management

Measurable:

- Each SO doing 5 L+ business with >95% PJP adherence

10 KRAs FOR ASM - INDORE DISTRICT

1. District Business Planning: Make Tehsil-wise, Distributor-wise monthly target & beat plan for entire Indore.

2. Distributor Network Management: Appoint, manage & control all Distributors. Manage claims, stock, damage.

3. Team Leadership & Coaching: Lead 3 SO. Daily morning huddle, joint market working (at least 15 days in field), training on spices USP.

4. Wholesale & Retail Crack:



Special focus on Indore's 100 outlets for volume + Retail for branding.

5. Visibility Domination: Win shelf share vs Everest & Pushp. Ensure visibility in top Kirana and push for brannnd.

6. New Product Launch & Sampling: Drive trial of recent SKUs Masalas through canopy activities, sampling.

7. Scheme Execution & Control: Ensure company schemes reach retailer on time, prevent over-cutting and manage market credit hygiene.

8. Modern Trade,Local Super Markeet & Institutions: Tie-up with Indore's Modern Trade, hotels, restaurants, caterers (Indore is food city)

9. Competitor Intelligence: Daily tracking - What Everest & Pushp is doing in pricing, scheme, new launch in Indore market. Share report to HO

10. Reporting & Review System: DSR review in App, Primary-Secondary-reconciliation, stock audit, and weekly review with Judav by Aspire.

Pay: ₹35,000.00 - ₹50,000.00 per month

Education:

- Bachelor's (Preferred)

Experience:

- ASM: 2 years (Preferred)

Work Location: In person

📌 Area Sales Manager (Indore)
🏢 Sunder Masale
📍 Indore