Key Responsibilities:

- Develop and execute social media strategies aligned with brand, marketing, and business objectives.
- Manage social media platforms including Instagram, LinkedIn, Facebook, YouTube, and other relevant channels.
- Plan and manage the monthly content calendar, including posts, reels, stories, campaigns, UGC, and interactive content.
- Ideate and create engaging, trend-driven, and performance-oriented content that improves reach, engagement, traffic, and conversions.
- Identify emerging social media trends, formats, hashtags, creators, and content opportunities relevant to the brand.
- Track and analyse key metrics such as reach, engagement rate, follower growth, CTR, website traffic, leads, and conversions.
- Collaborate with marketing, content, design, and influencer teams to execute integrated campaigns.
- Manage community engagement by responding to comments, messages,



and audience interactions.
- Prepare social media performance reports with key insights, learnings, and actionable recommendations.

Requirements:

- 2–4 years of experience in Social Media, Digital Marketing, Growth Marketing, or a similar role.
- Solid understanding of organic and paid social media marketing.
- Hands-on experience managing Instagram, LinkedIn, Facebook, and YouTube.
- Strong understanding of social media metrics, analytics, and performance optimisation.
- Excellent content ideation, copywriting, communication, and storytelling skills.
- Experience with tools such as Meta Business Suite/Ads Manager, Google Analytics, Canva, CapCut/VN Editor, Adobe Premier Pro or similar platforms.

📌 Social Media Specialist (Kandivali East)
🏢 Pcpl
📍 Kandivali East