About the Role

We are looking for a creative, proactive and results-driven Social Media Manager to manage and grow our personal brand and company social media accounts. The ideal candidate should understand Instagram Reels, short-form video content, audience engagement and social media growth strategies.

The role involves building brand awareness, increasing organic reach, generating relevant student enquiries and creating engaging content around UK and Canada study-abroad opportunities.

Key Responsibilities

1. Social Media Strategy

- Develop and execute monthly social media strategies and content calendars.
- Manage Instagram, Facebook, LinkedIn and other relevant platforms.
- Plan content around study-abroad updates, student questions, university news, scholarships and visa guidance.
- Build and grow the personal brand of the company founder.

2. Content Planning

- Plan engaging Reel ideas, hooks, scripts and content formats.
- Identify relevant trends, sounds and content opportunities.
- Coordinate with the content creator or video editor for shooting and editing.
- Repurpose videos into Stories, YouTube Shorts and other suitable formats.

3. Audience Growth and Engagement

- Improve organic reach, profile visits, follower growth and audience retention.
- Encourage shares, saves, comments and meaningful conversations.
- Respond to comments and direct messages, or coordinate with the admissions team for student enquiries.
- Build relationships through collaborations with universities, education professionals and relevant creators.

4.



Analytics and Performance Reporting

- Track reach, watch time, engagement, shares, saves, profile visits and enquiries.
- Analyse weekly and monthly performance.
- Identify successful content formats and recommend improvements.
- Use Instagram Insights, Meta Business Suite and other relevant analytics tools.

5. Campaigns and Marketing

- Plan social media campaigns for university events, education fairs, seminars and application deadlines.
- Coordinate with the design, video and business development teams.
- Maintain consistent brand identity, messaging and publishing schedules.
- Support paid social media campaigns when required, in coordination with the advertising team.

Required Skills

- 1–3 years of experience in social media management.
- Proven experience growing Instagram or other social media accounts.
- Strong understanding of Social Media Algorithm, content strategy and audience retention.
- Excellent written communication skills in English and Hindi/Hinglish.
- Knowledge of Canva, Meta Business Suite and social media analytics.
- Ability to develop content ideas, hooks, captions and calls to action.
- Good organisational skills and the ability to meet deadlines.




- Understanding of the education, immigration or study-abroad industry is an advantage.

Preferred Qualities

- Creative thinking and a solid sense of what makes content shareable.
- Comfortable working with a founder or presenter on a personal brand.
- Data-driven approach to content decisions.
- Willingness to attend university meetings, education fairs and promotional events when required.
- Ability to work independently and take ownership of results.

Key Performance Indicators (KPIs)

Performance will be reviewed monthly based on:

- Consistency of publishing and content calendar execution.
- Growth in organic reach and non-follower reach.
- Improvements in Reel watch time and completion rates.
- Growth in relevant followers, shares, saves and profile visits.
- Student enquiries generated through social media.
- Quality and timeliness of performance reports.
- Improvement in results based on previous months' performance.

Recruitment Process

Shortlisted candidates may be asked to:

- Review our existing social media account and suggest five improvements.
- Prepare a seven-day content calendar for a study-abroad brand.
- Develop three Reel ideas with hooks and calls to action.
- Explain how they would measure and improve social media reach.

How to Apply: Send your CV, portfolio, links to social media accounts you have managed, and examples of measurable results from previous campaigns.

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Social Media Manager (Patiala)
🏢 Studysome
📍 Patiala