Company: GYM Line Plus
Department: Marketing
Job Title: Social Media & Digital Marketing Executive
Employment Type: Full time
Location: Delhi NCR

1. Job Summary

GYM Line Plus is looking for a creative and result-oriented Social Media & Digital Marketing Executive to manage the company's online presence, execute digital advertising campaigns, generate business leads, and increase sales. The candidate will be responsible for social media management, paid advertising, brand promotion, and performance marketing across Meta, Google, and Amazon platforms.

2. Key ResponsibilitiesA. Social Media Management

- Manage the company's social media platforms, including Instagram, Facebook, YouTube, and LinkedIn.
- Plan and execute monthly content calendars, including reels, posts, stories, product promotions, and campaigns.
- Create engaging content to promote gym equipment, fitness products, and company services.
- Coordinate with the design and video teams for product shoots, promotional videos, and creatives.
- Monitor audience engagement, respond to customer enquiries, and improve brand visibility.

B. Meta Ads (Facebook & Instagram Ads)

- Plan, create, and manage paid advertising campaigns through Meta Ads Manager.
- Generate qualified leads and enquiries for gym equipment and fitness products.
- Develop audience targeting, retargeting, and remarketing strategies.
- Monitor advertising budgets and optimize campaigns to reduce cost per lead and increase conversions.
- Analyze campaign performance and implement improvements.

C. Google Ads

- Create and manage Google Search, Display, Shopping, and YouTube campaigns, as applicable.




- Conduct keyword research to attract customers searching for gym equipment and fitness solutions.
- Optimize campaigns to increase website traffic, enquiries, and sales.
- Monitor Google Analytics, conversion tracking, and advertising performance.
- Manage campaign budgets and improve return on advertising spend.

D. Amazon Ads & E-commerce Marketing

- Manage Amazon advertising campaigns, including Sponsored Products and other applicable ad formats.
- Optimize product listings, keywords, and advertising campaigns to improve visibility and sales.
- Monitor product performance, advertising spend, ACOS, and ROAS.
- Coordinate with the e-commerce team on product promotions, offers, and campaigns.
- Identify opportunities to increase online product sales and improve advertising efficiency.

E. Lead Generation & Sales Growth

- Develop digital marketing strategies to generate leads for gym equipment, fitness products, and commercial gym setup projects.
- Coordinate with the sales team to follow up on leads and improve conversion rates.
- Support B2B marketing activities targeting gyms, fitness studios, hotels, residential societies, and commercial fitness centres.
- Track leads, enquiries, orders, and revenue generated through digital channels.
- Work towards monthly lead generation, sales, and revenue targets.

F. Performance Analysis & Reporting





- Prepare weekly and monthly digital marketing reports.
- Track impressions, clicks, leads, conversions, cost per lead, sales, and ROAS.
- Monitor competitors, market trends, and customer preferences.
- Recommend strategies to improve campaign performance and marketing ROI.
- Ensure effective utilization of advertising budgets.

3. Required Skills & Qualifications

- Bachelor's degree or diploma in Digital Marketing, Marketing, Business Administration, or a related field.
- 1–3 years of relevant experience in digital marketing and social media management.
- Practical experience with Meta Ads Manager and Google Ads.
- Knowledge of Amazon Ads and e-commerce platforms.
- Understanding of SEO, keyword research, Google Analytics, and conversion tracking.
- Strong analytical, communication, and campaign management skills.
- Ability to generate leads and support sales growth through digital channels.

4. Key Performance Indicators (KPIs)

- Qualified leads generated per month.
- Cost per lead and customer acquisition cost.
- Growth in online enquiries and sales revenue.
- Return on advertising spend (ROAS).
- Social media reach, engagement, and audience growth.
- Website traffic and conversion rate.
- Achievement of monthly marketing targets.

5. Preferred Candidate Profile

The ideal candidate should be creative, data-driven, and sales-focused, with an understanding of the fitness industry and gym equipment market. Experience in B2B lead generation, e-commerce marketing, and performance advertising will be an added advantage.

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Social Media Executive (Delhi)
🏢 GYM line plus
📍 Delhi