Job Description: D2C & Performance Marketing Head

Company: FLiCKA Cosmetics Pvt. Ltd.
Department: D2C & Performance Marketing
Location: Mumbai, Maharashtra
Experience: 5–10 Years

Role Overview

We are looking for a strategic and data-driven D2C & Performance Marketing Head to drive online business growth, scale digital revenue, optimize marketing investments, and maximize profitability across the brand’s D2C website and digital channels.

Key Responsibilities

- Develop and execute D2C and performance marketing strategies to achieve revenue and profitability targets.
- Lead paid advertising campaigns across Meta Ads, Google Ads, YouTube, and other relevant digital platforms.
- Drive website traffic, customer acquisition, conversions, and repeat purchases.
- Optimize CAC, ROAS, conversion rates, AOV, and overall marketing ROI.
- Manage marketing budgets, campaign planning, forecasting, and performance reporting.
- Collaborate with creative, influencer marketing, CRM, and e-commerce teams to improve campaign effectiveness.
- Lead website conversion rate optimization (CRO), landing page testing, and customer journey improvements.
- Analyze campaign data, customer behavior, and market trends to identify growth opportunities.
- Develop customer retention and remarketing strategies in collaboration with the CRM team.
- Lead, mentor,



and manage the D2C and performance marketing teams.

Required Skills & Qualifications

- 5–10 years of experience in D2C, performance marketing, and e-commerce growth.
- Experience in beauty, cosmetics, skincare, or FMCG brands is preferred.
- Strong expertise in Meta Ads, Google Ads, analytics, attribution, and campaign optimization.
- Proven track record of scaling online revenue while maintaining profitable customer acquisition.
- Hands-on experience with Shopify or similar D2C platforms and tools such as Google Analytics 4.
- Strong analytical, strategic planning, leadership, and team management skills.

Key Performance Indicators (KPIs)

- D2C revenue growth and profitability.
- ROAS and marketing ROI.
- Customer acquisition cost (CAC).
- Website conversion rate and average order value (AOV).
- Current customer acquisition and repeat purchase rate.
- Marketing budget efficiency and campaign performance.

Ideal Candidate

A growth-focused leader who combines strong performance marketing expertise with D2C business ownership and can scale a beauty brand through data-driven decisions, efficient customer acquisition, and sustainable revenue growth.

Pay: Up to ₹2,000,000.00 per year

Benefits:

- Health insurance
- Paid time off
- Provident Fund

Work Location: In person

📌 C - Performance Marketing Head (Goregaon)
🏢 Flicka Cosmetics
📍 Goregaon