Job Position: Performance Marketing

Job Summary

We are looking for an experienced Senior Performance Marketing to lead digital marketing campaigns, drive quality student admissions, manage advertising budgets, and maximise marketing ROI across the institution.

Key Responsibilities

- Develop and lead performance marketing strategies across Google Ads, Meta Ads, YouTube, and other digital platforms.
- Drive quality student leads and achieve admission targets across academic programmes.
- Manage advertising budgets, optimise CPL and cost per admission, and improve campaign ROI.
- Oversee conversion tracking, analytics, CRM integration, and admission funnel performance.
- Lead campaign planning, A/B testing, remarketing, and landing page optimisation.
- Coordinate with admissions, creative,



and content teams to improve lead-to-admission conversions.
- Analyse campaign data, prepare management reports, and provide actionable insights.
- Mentor team members and stay updated on digital marketing trends and competitor activities.

Required Skills

- Proven expertise in Google Ads, Meta Ads, GA4, and Google Tag Manager.
- Solid experience in education-sector marketing and lead generation preferred.
- Excellent analytical, strategic planning, and budget management skills.
- Experience managing teams, agencies, and large-scale advertising campaigns.

Pay: ₹50,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist (Nagavara)
🏢 HKBK Group of Institutions
📍 Nagavara