JOB DESCRIPTIONSales Officer – Distribution & Super Stockist Development

Industry: Beverages / FMCG
Department: Sales & Distribution
Job Type: Full-Time
Location: Bihar, West Bengal, Assam, or assigned territory
Reporting To: Area Sales Manager / Sales Manager

1. Job Objective

To expand the company's market presence by identifying, appointing, and developing distributors and super stockists for its beverage products, including packaged drinking water, fruit juices, carbonated soft drinks, and other beverages.

2. Key Responsibilities

A. Distributor & Super Stockist Appointment

- Identify potential distributors and super stockists in assigned territories.
- Appoint qualified distribution partners to achieve planned market coverage.
- Evaluate candidates based on financial capacity, market reputation, storage facilities, transportation, and distribution network.
- Negotiate commercial terms, sales targets, margins, credit limits, and security requirements as per company policy.
- Complete distributor documentation and coordinate approvals with management.
- Build a strong distribution network across towns, districts, and rural markets.

B. Market Expansion & Retail Penetration

- Conduct regular market visits to identify current business opportunities.
- Map retail outlets, wholesalers, supermarkets, hotels, restaurants, and other potential sales channels.
- Ensure appointed distributors actively cover their assigned territories.
- Develop new markets and strengthen the company's presence against competing beverage brands.
- Identify high-potential areas for future distributor and super stockist appointments.

C. Sales Target Achievement

- Achieve monthly and quarterly targets for distributor appointments, primary sales, and territory expansion.
- Prepare territory-wise sales plans and distributor development strategies.
- Monitor distributor performance,



order frequency, stock availability, and sales growth.
- Ensure proper product availability during peak beverage seasons.
- Drive the launch and distribution of new products and pack sizes.

D. Distributor Relationship & Performance Management

- Maintain regular communication with distributors and super stockists.
- Monitor inventory, outstanding payments, market demand, and product movement.
- Coordinate with distributors to resolve supply, delivery, pricing, and market-related issues.
- Ensure timely payments and adherence to company credit policies.
- Identify underperforming distributors and implement corrective action plans.

E. Reporting & Market Intelligence

- Submit daily market visit reports and weekly distributor development reports.
- Maintain records of prospective distributors, appointed partners, territory coverage, and sales performance.
- Collect competitor information regarding pricing, schemes, margins, packaging, and distribution strategies.
- Provide management with territory expansion plans and market feedback.

3. Candidate Requirements

- Graduate in any discipline; candidates with an MBA in Sales/Marketing will be preferred.
- Minimum 2–5 years of experience in FMCG, beverages, packaged drinking water, soft drinks, or food products.
- Prior experience in distributor appointment, super stockist development, and channel sales is strongly preferred.
- Strong knowledge of wholesale and retail distribution networks.
- Excellent negotiation,



communication, and relationship-building skills.
- Ability to travel extensively within the assigned territory.
- Proficiency in MS Excel, WhatsApp, and basic sales reporting.
- Must possess a valid driving licence and own two-wheeler, where required.

4. Key Performance Indicators (KPIs)

The employee's performance will be evaluated based on:

- Number of new distributors appointed per month.
- Number of super stockists appointed in targeted territories.
- Monthly primary sales and revenue achievement.
- Number of new towns and markets covered.
- Retail outlet coverage and active distributor performance.
- Timely collection of outstanding payments.
- Distributor retention and repeat order generation.
- Accuracy and timeliness of sales reports.

5. Compensation & Benefits

- Fixed monthly salary based on experience and capability.
- Performance-based incentives for achieving distributor appointment and sales targets.
- Travel allowance and other approved business expenses.
- Additional incentives for territory expansion and super stockist development, as per company policy.

6. Preferred Candidate Profile

The ideal candidate should be a result-oriented sales professional with an established understanding of FMCG distribution. The candidate must be capable of independently developing new territories, identifying financially sound channel partners, negotiating commercial terms, and converting prospects into active distributors who generate regular business.

How to Apply: Interested candidates may submit their updated CV along with details of their current location, previous FMCG experience, existing market contacts, and salary expectations.

Pay: ₹10,000.00 - ₹15,000.00 per month

Experience:

- SALES: 5 years (Preferred)

Work Location: In person

📌 Field Sales Officer (Siliguri)
🏢 Kaveri Foods & Beverages
📍 Siliguri