Job Title: Performance Marketing Executive

Job Type: Full-time
Work Mode: 100% Remote
Experience Required: Minimum 2 Years
Industry: Digital Marketing & Advertising

About Kayan Creative House

Kayan Creative House is a Dubai-based marketing agency specializing in performance marketing, personal branding, and lead generation for real estate businesses. We combine creative strategy, data-driven advertising, and smart marketing systems to help brands generate quality leads and achieve measurable growth.

We are looking for a results-driven Performance Marketing Executive who can plan, launch, manage, and optimize paid advertising campaigns across digital platforms, with a strong focus on lead generation and campaign performance.

Key Responsibilities

- Plan, execute, and optimize paid advertising campaigns on Meta Ads (Facebook and Instagram) and Google Ads.
- Manage lead generation campaigns, with a primary focus on the real estate industry.
- Develop effective campaign structures, audience targeting strategies, retargeting campaigns, and conversion funnels.
- Monitor and optimize key performance metrics, including CPL, CPA, CTR, CPC, conversion rates, and ROAS.
- Analyze campaign data and make data-driven decisions to improve lead quality and overall campaign performance.
- Conduct A/B testing of ad creatives, copy, audiences, placements, and campaign strategies.
- Collaborate with the creative and content teams to develop high-performing ad creatives, videos, and messaging.
- Set up and monitor tracking systems, including Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking.
- Prepare regular campaign performance reports with actionable insights and recommendations.
- Manage advertising budgets efficiently and scale successful campaigns while maintaining performance targets.
- Identify opportunities to improve lead quality,



landing page conversions, and marketing funnel performance.
- Stay updated with advertising platform changes, new features, industry trends, and performance marketing best practices.

Requirements

- Minimum 2 years of hands-on experience in performance marketing or paid advertising.
- Strong practical experience with Meta Ads Manager and Facebook/Instagram lead generation campaigns.
- Experience managing Google Ads campaigns is highly preferred.
- Proven experience running lead generation campaigns and optimizing cost per lead.
- Experience in real estate marketing is a strong advantage.
- Good understanding of audience segmentation, retargeting, conversion funnels, and campaign optimization.
- Ability to interpret campaign data and translate insights into actionable strategies.
- Familiarity with tracking tools such as Meta Pixel, GA4, and Google Tag Manager.
- Proficiency in Excel or Google Sheets for reporting and performance analysis.
- Strong analytical, problem-solving, and communication skills.
- Ability to work independently, manage multiple campaigns, and meet deadlines in a fully remote environment.
- A results-oriented mindset with a focus on qualified leads, conversions, and measurable business outcomes.

Preferred Qualifications

- Experience with high-budget advertising campaigns and campaign scaling.
- Familiarity with CRM integrations, lead tracking, and marketing automation.
- Experience optimizing campaigns based on lead quality and sales outcomes, not just lead volume.
- Ability to communicate campaign performance clearly to clients and internal teams.

What We Offer

- 100% remote working opportunity.
- Opportunity to work with a Dubai-based marketing agency and international clients.
- Hands-on experience with performance-driven real estate campaigns.

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

- Versatile schedule
- Work from home

Work Location: Remote

📌 Performance Marketing Executive (India)
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