Marketing & Brand Coordination Executive (JC)

B2B CARPETS & RUGS

PRIMARY OBJECTIVE

Coordinate B2B marketing activities, develop trade relationships, generate qualified leads, supervise external agencies, support

the on-ground sales team, maintain marketing records and strengthen brand visibility and sales growth across stock and custom

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SPECIAL REQUIREMENTS & QUALIFICATIONS

1. Good written and spoken English

2. Computer and Microsoft Office proficiency

3. Good social media knowledge

4. Good digital marketing knowledge

5. Qualified conduct and interpersonal skills

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KEY RESPONSIBILITIES

1. Affiliate Marketing: Develop and coordinate affiliate marketing programmes with interior designers, architects, builders and

other industry professionals to generate sales and referrals.

2. B2B Outreach & Relationship Development: Identify and engage architects, interior designers and builders through email,

social media and professional networks. Develop relationships, promote stock and custom carpet and rug collections, coordinate

sample dispatches, onboard trade partners, arrange meetings with the on-ground sales team and maintain regular follow-ups

through digital platforms, email and calls.

3. Marketing Records, Reporting & Market Research: Maintain organised records of marketing activities, outreach,

collaborations, leads and agency deliverables. Ensure photography, videography, graphics and shoot content are securely stored

offline on a hard disk and updated monthly. Provide regular management reports and monitor competitor activities, market trends

and new marketing opportunities.

4. Influencer & Content Collaborations: Identify and coordinate with influencers and content creators for product promotions,

paid collaborations,



product features and social media content.

5. Digital Marketing Agency Coordination: Coordinate with the agency, provide directions, monitor performance and ensure

timely delivery of agreed activities across:

- Social Media Management (SMM): Monitor content calendars, posts, reels, creatives and publishing schedules. Ensure

timely delivery of agreed content and reports.

- Search Engine Optimisation (SEO): Track primary and secondary keyword optimisation, backlinks, website rankings, blog

topic selection, content review and timely blog publication.

- Performance Marketing (Meta & Google Ads): Coordinate Facebook, Instagram and Google Ads campaigns, monitor

budgets, review campaign performance and track agreed targets and deliverables.

6. Social Media & Email Enquiries: Manage incoming enquiries, messages and comments across Instagram, Facebook and

email, ensuring timely responses, lead coordination and follow-ups.

7. B2B Lead Management & Follow-ups: Maintain records of enquiries and prospective trade clients, coordinate product

information and quotations with the sales team, track lead progress and ensure timely follow-ups to support conversions.

8. Website Management & Updates: Coordinate with the web developer to implement all website changes, updates and

improvements instructed by the Director. Monitor progress, verify implementation and ensure the website remains updated and

properly maintained.

9. Email Marketing, Newsletters & Retail Partner Engagement: Plan and coordinate email campaigns, newsletters and

product updates with management approval. Regularly communicate new collections, stock availability, custom offerings and

brand developments to existing retail store partners, architects, designers, builders and prospective clients. Maintain ongoing

engagement and strengthen trade relationships through regular email communication and follow-ups.

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Digital Engagement Manager (Panipat)
🏢 SPN RUGS (Refinery Road Plant)
📍 Panipat