Experience: 0-2 years. Practical experience and an active online presence matter more than years.

Scope: Excellent Publicity's own digital presence. This is not a client-servicing role.

Fixed CTC: ₹2,40,000 - ₹3,60,000 per annum, benchmarked to experience

Be part of the conversations that influence where brands advertise.

Excellent Publicity is a media and advertising company. Since 2011 we have planned and bought media for 5,000+ brands, including the likes of Google, RBI, IIM-A, Amazon, Uber and Apple, across 3,00,000+ campaigns spanning hoardings, airports, metro and transit, newspapers, radio, cinema, television, digital, performance, influencer and sports.

We are an energetic young team of almost 100 people across Ahmedabad, Mumbai, Delhi, Bengaluru and Dubai, with a strong in-house tech team building AI-powered products, including EPitch, which builds detailed media plans and strategies in hours, and Atlas, which makes offline advertising as measurable and transparent as digital.

About the role:

When someone asks Reddit which advertising agency to choose, searches Quora for billboard advertising costs, or asks ChatGPT for the best media buying agency in India, we want Excellent Publicity to be a name they discover and trust.

We are looking for someone who knows their way around Reddit, Quora and other online communities, enjoys taking part in real discussions, and can help us build a stronger presence across the internet.

Your focus is community engagement, third-party platform visibility, brand mentions and AI-search discoverability, supported by a working knowledge of SEO.

You will work only on Excellent Publicity's own presence. The goal is simple: make us more discoverable wherever businesses research advertising, compare agencies, ask for recommendations or plan their next campaign.

What you will do:

- Take part in the communities. Actively participate in relevant Reddit communities, Quora discussions and industry forums, find the conversations where people are asking about agencies, media buying, advertising costs and campaign planning, and discover current platforms where our buyers are active.
- Write answers people actually find useful.



Share genuine industry insight and build a credible, consistent presence without spam or forced promotion, following each platform's community guidelines.
- Own our third-party profiles. Build and optimise our presence on Clutch, GoodFirms, Trustpilot, Crunchbase and other directories, review platforms and industry sites, and keep every listing accurate, complete and current.
- Earn mentions and citations. Find opportunities for brand mentions, listings, editorial features, expert contributions and relevant backlinks, and coordinate authentic reviews, testimonials and case studies.
- Improve how AI finds us. Help lift our visibility in Google Search, AI Overviews, ChatGPT, Gemini and Perplexity, and understand how community discussions, mentions and third-party citations feed into it.
- Research what buyers ask. Research buyer-intent keywords and questions around advertising formats, costs, locations and agency recommendations, and work with our SEO, content and technology teams on the content opportunities that come out of it.
- Track it and report it. Monitor participation, brand mentions, listings, referral traffic, backlinks and competitor presence, and prepare a concise monthly report covering activity, results and new opportunities.

Your first 90 days:

1st and 2nd Week - Discover and benchmark. Audit our presence across Reddit, Quora, directories, review platforms and AI search, and identify priority communities, missing listings, competitor activity and the quickest visibility wins.

3rd - 8th Week - Build and participate. Contribute consistently to high-value conversations, optimise the priority third-party profiles, chase brand-mention opportunities and establish a repeatable engagement process.

9th - 12th Week - Scale and measure.



Expand across relevant platforms, strengthen third-party citations, track referral traffic and enquiries, and build the roadmap for the next two quarters.

Who we are looking for:

- You already use Reddit, Quora or similar platforms, and you understand how their communities actually work.
- Strong online research skills, with the curiosity to keep finding new platforms, discussions and opportunities.
- Good written English. You can write natural, convincing answers that genuinely help the person asking.
- Basic to intermediate SEO knowledge, covering keywords, backlinks, search intent and off-page SEO.
- An understanding of how AI tools discover and recommend businesses, including ChatGPT, Gemini and Perplexity.
- Proactive, consistent and resourceful, comfortable owning daily engagement work and tracking performance in spreadsheets and basic analytics.

Good to have: off-page SEO, digital PR, online reputation management, Google Search Console, Ahrefs, Semrush, Google Analytics or AI-search visibility tools. You do not need to be an expert in technical SEO, coding or website development.

What you will earn:

Fixed CTC - ₹2,40,000 - ₹3,60,000 per annum, benchmarked to experience

Also, Access to the paid tool stack, and a budget for courses and certifications

How to apply:

Email [email protected]. Subject line: SEO Off-Page - Ahmedabad

1. Your CV, plus links to any Reddit, Quora or other community profiles where you have actively contributed, if you have them.

2. Spend ten minutes researching Excellent Publicity online, then tell us in three or four lines where you would build our visibility beyond our own website, and why.

We will read your second answer first. Shortlisted candidates hear from us within 4 working days.

Pay: ₹240,000.00 - ₹360,000.00 per year

Benefits:

- Paid sick time
- Paid time off
- Provident Fund

Ability to commute/relocate:

- Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

- SEO: 1 year (Preferred)

Location:

- Ahmedabad, Gujarat (Preferred)

Work Location: In person

📌 SEO Executive (Off-Page) (Ahmedabad)
🏢 Excellent Publicity, India
📍 Ahmedabad