Job Description – Ads Specialist

Company: SOCIO5
Position: Ads Specialist – Meta Ads & Google Ads
Salary: ₹15,000–₹20,000 per month
Location: Kirti Nagar, Delhi
Department: Performance Marketing

About the Role

SOCIO5 is looking for a results-oriented Ads Specialist to plan, execute, manage and optimise paid advertising campaigns across Meta Ads and Google Ads. The candidate will be responsible for improving campaign performance, generating quality leads, increasing conversions and maximising return on ad spend for multiple client accounts.

Key Responsibilities1. Meta Ads Management

- Plan, create and manage campaigns on Facebook and Instagram.
- Set up lead generation, sales, traffic, retargeting and brand awareness campaigns.
- Conduct audience research, interest targeting, custom audience creation and lookalike audience testing.
- Develop campaign structures, budget allocations and scaling strategies.
- Monitor CTR, CPC, CPM, CPL, CPA, conversions and ROAS.
- Identify ad fatigue and recommend creative, audience and copy changes.
- Coordinate with the creative team to develop performance-focused ad creatives and copy.

2. Google Ads Management

- Set up and manage Google Search, Display, Performance Max and YouTube campaigns, as relevant to client objectives.
- Conduct keyword research and manage keyword targeting, search terms and negative keywords.
- Write and optimise ad copies, headlines and descriptions.
- Monitor bidding strategies, budgets, quality score and conversion performance.
- Optimise campaigns to improve conversion rates and reduce acquisition costs.
- Analyse search queries and identify opportunities to improve campaign efficiency.

3. Tracking & Analytics

- Set up and monitor conversion tracking using Google Tag Manager, Google Analytics 4 and platform tracking tools, where required.




- Understand Meta Pixel and Conversions API fundamentals.
- Check tracking accuracy and troubleshoot conversion measurement issues.
- Analyse campaign data and recommend actionable improvements.

4. Reporting & Client Coordination

- Prepare weekly and monthly performance reports.
- Track campaign budgets, leads, sales, CPL, CPA and ROAS.
- Share campaign insights, testing results and optimisation plans with the team.
- Coordinate with account managers, designers and content teams.
- Maintain campaign documentation and ensure timely execution.

Required Skills

- Practical experience with Meta Ads Manager and Google Ads.
- Understanding of paid media strategy, audience targeting and campaign optimisation.
- Knowledge of lead generation and e-commerce advertising.
- Familiarity with GA4, Google Tag Manager, Meta Pixel and conversion tracking.
- Robust analytical, communication and problem-solving skills.
- Ability to manage multiple campaigns and meet deadlines.

Preferred Qualifications

- 6 months to 2 years of relevant experience in performance marketing.
- Experience handling multiple brands or agency accounts.
- Ability to explain campaign performance using actual metrics and results.
- Relevant certifications in Google Ads or Meta advertising are an advantage.

Performance Expectations

- Maintain efficient campaign spending and accurate tracking.
- Improve lead quality, conversion rates and campaign profitability.
- Identify opportunities to improve ROAS and reduce CPL/CPA.
- Provide regular reports and clear optimisation recommendations.

How to Apply: Share your updated resume and, if available, examples of campaigns you have managed, including objectives and results.

SOCIO5 – India’s Leading 360° Digital Marketing Agency

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

- Flexible schedule
- Paid sick time
- Paid time off

Work Location: Hybrid remote in Kirti Nagar, Delhi, Delhi

📌 Meta ADs Specialist (Kirti Nagar)
🏢 Socio5
📍 Kirti Nagar