- Assess customer needs and preferences by asking targeted questions
- Present and demonstrate vehicles that align with customer needs
- Explain and showcase vehicle features, specifications, and capabilities
- Compare and contrast competitive models and help customers decide between choices
- Conduct test drives with potential buyers
- Negotiate sales prices, including trade-in values and payment methods
- Stay updated with current features, incoming inventory, and current automotive market trends
- Coordinate with the finance department to finalize sales contracts
- Follow up with customers to ensure satisfaction and to generate leads