ABOUT सादा / SAADAA

We are a direct-to-consumer (D2C) lifestyle brand. Our vision is to advocate the सादा / SAADAA way of living and make बेहतर / BETTER basics for everyone.

Top 1% Shopify stores in India, we have been bootstrapped and profitable with industry-leading benchmarks, we have grown from a 100 sq. ft. garage to now a 150+ people team within 4 years.

ROLE OVERVIEW

We are looking for a Performance Marketing Specialist with 3–5 years of experience in D2C e-commerce to drive profitable growth through paid marketing. This role requires a strong blend of analytical thinking, platform expertise, and execution discipline. You will manage and optimise campaigns across Meta Ads and Google Ads, make data-driven decisions, and ensure that marketing investments translate into sustainable revenue and profitability. A strong understanding of unit economics, attribution, and campaign measurement is essential. Experience in the apparel or fashion industry will be preferred.

WHAT WILL YOU BE RESPONSIBLE FOR?

- Own and execute performance marketing campaigns across Meta Ads and Google Ads to drive profitable revenue growth.
- Plan, manage, and optimise advertising budgets to achieve business targets for ROAS, CAC, MER, and contribution margins.
- Analyse unit economics, including customer acquisition cost (CAC), average order value (AOV), customer lifetime value (LTV), and contribution margins (CM1/CM2), to evaluate campaign profitability.
- Monitor campaign performance, identify gaps, and take corrective actions to improve efficiency and scale successful campaigns.
- Build and optimise full-funnel marketing strategies to acquire new customers, improve conversions, and drive repeat purchases.




- Develop a strong understanding of attribution models and measurement frameworks to evaluate the actual impact of marketing investments.
- Monitor and improve tracking accuracy using tools such as GA4, Meta Pixel, Conversions API (CAPI), and Google Tag Manager.
- Analyse campaign, audience, and creative performance to identify opportunities for optimisation and growth.
- Collaborate with creative and content teams to test ad creatives, messaging, formats, and audience approaches.
- Conduct structured A/B tests across creatives, audiences, landing pages, and campaign strategies, documenting learnings and implementing successful outcomes.
- Build and maintain performance dashboards and reports to track key metrics, monitor trends, and support decision-making.
- Maintain disciplined execution through regular performance reviews, structured experimentation, and timely optimisation.
- Stay updated on advertising platform changes, industry trends, and emerging opportunities to improve campaign performance.

WHO YOU ARE

- 3 to 5 years of experience in performance marketing, with mandatory hands-on experience in D2C e-commerce.
- Strong expertise in managing and optimising campaigns across both Google Ads and Meta Ads.
- Strong understanding of unit economics and business profitability, including CAC, ROAS, MER, AOV, LTV, and contribution margins.
- Good knowledge of attribution models, conversion tracking, and campaign measurement, with the ability to interpret platform-reported performance against actual business results.




- Proficiency in Google Analytics (GA4) and familiarity with Google Tag Manager, Meta Pixel, and Conversions API (CAPI).
- Strong analytical skills with the ability to interpret data, identify trends, and translate insights into actionable decisions.
- A structured and disciplined approach to campaign management, reporting, experimentation, and follow-through.
- Ability to take ownership of campaign performance and balance revenue growth with profitability.
- Experience working with Shopify-based e-commerce brands and understanding online purchase funnels is preferred.
- Experience in the apparel, fashion, or lifestyle industry is strongly preferred.
- Comfortable working in a fast-paced, high-growth workplace with a strong focus on accountability, efficiency, and continuous improvement.

WHY BE A PART OF सादा / SAADAA?

- Do you feel out of place in a world full of unnecessary complexities?
- Do you find joy in little things?
- Are you an avid reader with a curiosity for understanding how things work and how we got here?
- Do you believe life is simple and people around you are focusing on the wrong things?
- Are you excited by the idea of learning new things or solving problems with the simplest solutions?

If the answer to all the above questions is yes, you are in the right place.

The world is full of unnecessary complexities, & we, as humans, do not understand the burden of unconscious consumption.

We at सादा / SAADAA believe simplicity with better basics is the way to live a fulfilling life.

WHAT DO WE OFFER?

- A team of empathetic problem solvers
- Growth path to becoming a leader
- An opportunity to drive meaning with products
- A culture of continuous learning
- Freedom: freedom to explore, fail, and learn

📌 Performance Marketing Specialist (Jaipur)
🏢 Saadaa
📍 Jaipur