ABOUT US

TYGA is a fast-fashion brand that brings together contemporary trends, everyday comfort, and accessible style. With a focus on quality, affordability, and trend-driven designs, TYGA creates versatile apparel for the up-to-date generation. The brand makes staying stylish effortless by bringing the latest fashion trends closer to everyday life.

Department: Retail / Brand

Experience: 1–5 Years

Employment Type: Full-time

Key Responsibilities

- Develop and execute Visual Merchandising guidelines across all stores.
- Plan and implement store layouts, product displays, window displays, mannequin styling, fixtures, and promotional areas.
- Create visual stories that communicate performance, comfort, functionality, and lifestyle.
- Ensure products are presented to highlight their key features, functionality, comfort, fit, and styling possibilities.
- Plan and execute seasonal, collection, launch, promotional, and campaign-based VM concepts.
- Work closely with Design, Marketing, Retail, Product, and Sales teams to maintain consistent visual communication.
- Develop planograms, display guidelines, styling directions, and VM toolkits for stores.
- Conduct regular store visits and VM audits to ensure visual standards are consistently maintained.
- Analyse sales performance, customer movement, product visibility, and store presentation to improve merchandising and conversion.
- Ensure the right product is displayed in the right location based on category, colour, collection, season, stock availability, and sales performance.
- Coordinate with store teams, fabricators, vendors, and external agencies for the execution of displays, fixtures,



signage, and branding elements.
- Maintain consistency in product presentation, mannequin styling, window displays, and in-store communication.
- Identify opportunities to improve the customer journey and overall shopping experience through effective visual merchandising.
- Stay updated on fashion, retail, streetwear, techwear, styling, and visual merchandising trends.
- Support new store openings, renovations, pop-ups, exhibitions, and special retail activations.
- Conduct competitor store visits and market studies to identify new VM opportunities and best practices.
- Prepare VM reports, store audit reports, execution updates, and visual guidelines for management review.
- Ensure timely implementation of VM calendars, campaign rollouts, and seasonal changes across stores.

What We're Looking For

- Bachelor's degree/diploma in Fashion Design, Fashion Communication, Visual Merchandising, Retail, Interior Design, or a related field.
- 1–5 years of experience in fashion/apparel visual merchandising or retail VM.
- Strong understanding of fashion styling, colour coordination, space planning, and product presentation.
- Ability to translate brand concepts into practical retail displays.
- Strong knowledge of MS Office, PowerPoint, Excel, and preferably Adobe Creative Suite/Canva.
- Good communication and coordination skills.
- Willingness to travel to stores(12) as required.
- Ability to work in a fast-paced, performance-driven fashion brand environment.

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

- Health insurance
- Provident Fund

Work Location: In person

📌 Visual Merchandiser (Kozhikode)
🏢 Blue Tyga
📍 Kozhikode