Homesloc is looking for a skilled and creative Digital Marketing Executive with at least one year of proven experience in digital marketing. The candidate will be responsible for managing Google Ads and Meta Ads campaigns, handling social media platforms, creating content, designing promotional posters, editing Reels and YouTube Shorts, and implementing SEO strategies to improve website visibility. The role also involves monitoring website traffic, tracking conversions, analysing campaign performance and developing marketing activities to increase brand awareness, website traffic and actual flight and hotel bookings.
Key Responsibilities
- Plan, execute and optimise Google Ads and Meta Ads campaigns.
- Manage Instagram, Facebook, YouTube and other social media platforms.
- Prepare content calendars, captions, promotional content and travel-related posts.
- Design posters, banners, advertisements and social media creatives.
- Create and edit Reels,
YouTube Shorts and promotional videos.
- Implement SEO strategies, keyword research and website content optimisation.
- Monitor website traffic, search rankings, engagement and conversion rates.
- Track advertising expenditure and campaign performance and prepare reports.
- Coordinate with the development team to improve website performance and booking conversions.
Qualifications
- Minimum one year of qualified experience in digital marketing.
- Candidates must have practical experience in managing digital marketing activities and campaigns.
- A portfolio or examples of previous marketing work will be an advantage..
Performance Expectations
The candidate should focus on improving Homesloc's online visibility, increasing relevant website traffic, generating customer enquiries and improving flight and hotel booking conversions.