Indeed Job Title
Social Media Outreach & Lead Generation Executive – B2B

Job Description
We are looking for a Social Media Outreach & Lead Generation Executive to identify businesses that may need digital marketing or IT services, connect with relevant decision-makers through social platforms, and convert genuine business interest into qualified sales opportunities.

The role focuses on direct outreach, business prospect research, identifying buying signals, personalized messaging, relationship building, and lead qualification. You will use LinkedIn, Instagram, Facebook, X, online communities, and relevant business groups to find companies that may need website development, Google Ads, SEO, social media marketing, or other digital solutions.

This position is suitable for candidates who enjoy researching businesses, identifying potential customers through social media activity, starting professional conversations, and generating qualified leads rather than simply publishing posts or increasing follower counts.

Key responsibilities include:

- Identify potential business clients through LinkedIn, Instagram, Facebook, X, relevant online communities, business groups, and professional networks
- Research Founders, CEOs, Directors, Business Owners, Marketing Heads, and other decision-makers who may require digital marketing or IT services
- Find businesses discussing challenges related to lead generation, online visibility, website performance, advertising, or customer acquisition
- Monitor relevant posts, comments, groups, discussions, and business communities for buying signals, service requests, agency recommendations, and expressions of interest
- Identify companies that may benefit from website development, SEO, Google Ads, social media marketing, or other digital services
- Review prospect profiles, company websites, business activities, and recent social media interactions before initiating contact
- Send personalized LinkedIn messages, Instagram DMs, Facebook messages,



and other approved outreach communications based on the prospect's business and potential requirements
- Engage thoughtfully with relevant prospect posts and discussions before or alongside outreach when appropriate
- Start professional conversations that focus on understanding business needs rather than sending generic promotional messages
- Ask relevant questions to determine whether prospects need services, are exploring providers, or are interested in discussing possible solutions
- Follow up professionally with prospects who respond, request more information, or show interest in the company's services
- Qualify interested prospects based on business requirements, service suitability, decision-making authority, and readiness for a sales discussion
- Arrange meetings or hand over qualified leads to the SDR or Business Development team with relevant prospect details and conversation history
- Maintain accurate records of prospect profiles, outreach messages, responses, follow-ups, and lead status in CRM, Excel, or Google Sheets
- Track meaningful engagement, positive responses, qualified conversations, and sales-ready leads to improve outreach effectiveness
- Follow platform rules, respect privacy and communication preferences, and honor requests to stop further outreach
- Work toward defined targets for relevant prospects identified, personalized outreach, positive responses, qualified leads, and successful sales handovers

Experience
Minimum 1 year of relevant experience in social media lead generation, social selling, B2B outreach, prospect research,



or business development preferred.

Who Can Apply

- Candidates with practical experience in direct social media outreach, B2B prospecting, lead generation, or social selling
- Candidates familiar with LinkedIn, Instagram, Facebook, X, and relevant business communities for identifying potential customers
- Candidates who can research business profiles, identify decision-makers, and recognize genuine buying signals
- Candidates comfortable sending personalized messages, initiating professional conversations, and managing follow-ups
- Candidates who understand the difference between social media content management and direct outreach for business lead generation
- Candidates who can identify potential clients for website development, SEO, Google Ads, social media marketing, and related IT services
- Candidates who can maintain prospect records, qualify responses, and coordinate with the sales team
- Candidates comfortable working toward measurable goals based on qualified conversations and relevant leads rather than message volume alone
- Experience in a digital marketing agency, IT company, lead generation agency, or B2B service business will be preferred

Skills
Social Media Lead Generation · Social Selling · B2B Outreach · LinkedIn Outreach · Instagram DM Outreach · Facebook Outreach · X Outreach · Prospect Research · Business Research · Decision-Maker Identification · Buying Signal Research · Lead Qualification · Personalized Messaging · Direct Outreach · Cold Outreach · Client Communication · Follow-Up Management · Relationship Building · Sales Lead Generation · CRM · Excel · Google Sheets

Pay: ₹20,000.00 - ₹35,000.00 per month

Perks:

- Cell phone reimbursement
- Flexible schedule
- Food provided

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Social Media Outreach & Lead Generation Executive (Ghaziabad)
🏢 Web5G Technology
📍 Ghaziabad