Job Description

Position: Executive- Digital Marketing
Organisation: Karl Kübel Foundation for Child and Family (KKF)/ Karl Kübel Institute for Development Education (KKID)
Location: KKID Campus, Mangarai, Coimbatore
Experience: 1–3 years preferred; talented freshers may apply

About Karl Kubel Institute for Development (KKID)

Karl Kubel Institute for Development (KKID) is a training and capacity building institute based in Mangarai, Coimbatore at the foothills of the Anaikatti hills. We organize trainings, and capacity building initiatives to NGOs, thr private sector, educational instuitutions, government organizations, Community Based Organizations (CBOs) and many more. KKID has a rich history of more than 25 years supprting these initiatives across India and abroad. We are in a transormative phase where we are focusing on digital marketing and a strong presence in social media. The proposed role of Executive- Digital Marketing is a pivotal role with a scope to learn, grow and perform in this new organogram.

Role Purpose

To strengthen KKF/ KKID's digital presence and generate business leads that translate into paid training programmes, institutional partnerships, and bookings of KKID's residential campus for trainings, meetings, workshops and stakeholder engagements.

Key Responsibilities

- Social Media Management: Plan and manage content for LinkedIn, Instagram, Facebook and other relevant platforms to promote KKF/KKID's work, programmes, facilities and learning setting.
- Content Creation: Develop engaging posts, short videos, posters, success stories and promotional materials in coordination with the KKF/KKID team.
- Lead Generation: Identify and reach out to NGOs, corporates, CSR foundations,



government institutions and other prospective clients for training programmes and campus bookings.
- Business Development: Respond to enquiries, maintain a database of prospective clients, follow up systematically and support the conversion of leads into paid registrations and bookings.
- Campaign Management: Design and execute digital campaigns to promote scheduled training programmes, residential learning opportunities and institutional services.
- Monitoring & Reporting: Track social media engagement, qualified leads, conversions and revenue generated, and submit a brief monthly performance report.

Required Qualifications & Skills

- Graduate in marketing, communications, business administration or a related discipline.
- Good written and verbal communication skills in English; Tamil and Hindi proficiency is an advantage.
- Familiarity with social media platforms, Canva and basic video-editing tools.
- Strong organisational, networking and follow-up skills.
- A proactive, creative and results-oriented approach, with an interest in development, education and social impact.
- Persons with interest in the training and/ or development sector will be encouraged

Key Performance Expectations

Success will be measured by the quality and consistency of digital content, qualified leads generated, conversion of enquiries into paid training registrations and campus bookings, and the revenue contributed through these efforts.

To apply: Please submit a CV and links or samples of previous digital marketing work, including any evidence of successful lead-generation campaigns.

Email: [email protected]

Website: https://www.karlkubelfoundation.org/infrastructure/

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

- Commuter assistance
- Flexible schedule
- Work from home

Work Location: In person

📌 Executive - Digital Marketing (Coimbatore)
🏢 Karl Kubel Foundation For Child And Family
📍 Coimbatore