Job Description – Sales & Business Development Executive

Company: Apt Controls

Department: Sales & Business Development

Job Location: Dewas, Madhya Pradesh

Work Mode: 100% Office-Based (Work from Office)

Employment Type: Full-Time Position:

Experience: Fresher to 3 years (preferred)

1. About the Company

Apt Controls is engaged in the sourcing and supply of industrial automation, electrical, electronics, and process control products. The company represents leading brands and supports customers across industries by sourcing genuine products at competitive prices through an extensive supplier network across India.

Our business operates on a sourcing-based model, offering customers access to a wide range of industrial products without maintaining conventional inventory.

2. Job Purpose

The Sales & Business Development Executive will be responsible for generating recent business opportunities, developing customer relationships, following up on enquiries and quotations, and thus converting enquiries into confirmed orders.

This is an inside-sales role conducted entirely from the company's office, involving telephone calls, emails, WhatsApp Business, CRM/Excel trackers, and coordination with internal teams.

3. Key Responsibilities

A. Business Development & Lead Generation

- Identify and develop new customers through cold telephone calls, email campaigns, WhatsApp Business, Linkedin , Referral and online research.
- Generate enquiries from manufacturing companies, factories, and industrial customers.
- Develop new customer accounts and maintain an updated customer database.




- Identify opportunities for repeat business and cross-selling.
- Introduce Apt Controls' product range and sourcing capabilities to prospective customers.

B. Enquiry & Quotation Coordination

- Receive and register customer enquiries in the enquiry tracker.
- Coordinate with the purchase team for supplier pricing and availability.
- Prepare and send quotations using company-approved formats.
- Follow up on quotations and negotiate commercially within approved guidelines.
- Track enquiry status from initial contact through order confirmation or closure.

C. Sales Pipeline & Reporting

- Maintain accurate records in Excel / CRM.
- Update lead status as Hot, Warm, or Cold.
- Monitor lead aging and follow-up due dates.
- Track customer responses, quotation conversion, and lost business reasons.

D. Internal Coordination

- Coordinate with the purchase team for supplier offers and product availability.
- Work with the dispatch team to communicate delivery updates.
- Coordinate with accounts for payment-related customer communication when required.
- Escalate urgent enquiries, delayed quotations, and customer complaints to the reporting manager.

4. Required Skills & Qualifications

Requirement

Details

Education





Graduate in any discipline; BBA / B.Com preferred

Experience

3+ years Exp

Communication

Good verbal and written communication

Computer Skills

MS Excel, Outlook, Word

Sales Skills

Customer calling, follow-up, negotiation

Language

English and Hindi

Personality

Professional, confident, organized, customer-oriented

Work Mode

Full-time office-based

Preferred Skills

- Experience in telecalling, inside sales, customer relationship management, or business development.
- Familiarity with industrial products, electrical goods, or B2B sales.
- Experience maintaining CRM or Excel-based enquiry trackers.
- Ability to communicate professionally through email and WhatsApp Business.

6. Salary & Incentive Structure

Proposed Compensation

For discussion during recruitment

₹18,000–₹25,000

Indicative monthly fixed salary, depending on experience and skills.

B. Performance Incentives

Incentive Type

Structure

New Customer Onboard

₹2000 – with minimum 3 orders / new customers

New Customer Retention Bonus

₹2000 - 6 month

Monthly Attendance Bonus

₹2000 /month

WORKING SCHEDULE:

6 working days a week /Timing - 10.00 AM – 6.00PM .

Job Location – Dewas (M.P )

12 paid leave /year

HOW TO APPLY:

Contact Person: __NAMRATA PATEL

Mobile Number: ___+91-XXXXXXXXXX

Email / Website : [email protected]/ www.aptcontrols.net

Office Address: __Apt Controls ,113 ram nagar extension Dewas (Indore ) -455001 (M.P)_

Pay: ₹18,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Business Development and Sales (Dewas)
🏢 Apt Controls
📍 Dewas