Salary: ₹13,000–₹17,000 per month
Job Type: Full-Time
Work Location: Remote
Experience: 1–2 Years

Job Description

EngageWayz is looking for a results-oriented Meta Ads Performance Marketing Specialist who can plan, execute, analyze, and optimize advertising campaigns to generate profitable sales.

The ideal candidate should have hands-on experience running Facebook and Instagram advertisements for e-commerce products, digital products, dropshipping stores, and online businesses.

We need a marketer who understands the complete performance marketing process, from campaign setup and creative testing to purchase optimization and profitable scaling.

Responsibilities

- Plan and execute Meta Ads campaigns focused on website purchases and revenue growth.
- Optimize campaigns to improve cost per purchase (CPP), customer acquisition cost (CPA), and return on ad spend (ROAS).
- Conduct audience research, competitor research, and creative testing.
- Analyze campaign performance and identify opportunities to increase conversions.
- Test different ad creatives, hooks, offers, headlines, and advertising angles.
- Manage ABO and CBO campaign structures based on campaign objectives.
- Scale profitable campaigns while monitoring acquisition costs and profitability.
- Monitor CPM, CTR, CPC, landing page views, add-to-cart events, and purchases.




- Set up and troubleshoot Meta Pixel, conversion events, and Conversions API where required.
- Develop retargeting campaigns and improve conversion funnels.
- Prepare performance reports and recommend optimization strategies.

Required Qualifications

- 1–2 years of practical Meta Ads experience.
- Experience managing purchase-focused advertising campaigns.
- Knowledge of e-commerce, digital products, dropshipping, or online sales.
- Robust understanding of conversion tracking, audience targeting, and campaign optimization.
- Ability to analyze advertising data and make performance-based decisions.
- Experience with Meta Ads Manager and Business Manager.
- Ability to work independently and manage campaigns responsibly.

Preferred Candidate

We prefer candidates who can demonstrate real campaign results, explain their optimization decisions, and understand the relationship between selling price, advertising costs, and profit.

How to Apply

Send your updated CV and campaign portfolio, including relevant performance metrics, via WhatsApp.

WhatsApp: (phone hidden)

Mention "Performance Marketing Specialist" in your application.

Job Type: Full-Time
Work Location: Remote

Pay: ₹13,000.00 - ₹17,000.00 per month

Benefits:

- Work from home

Work Location: Remote

📌 Meta Ads Performance Marketing Specialist – Sales & Conversions (India)
🏢 EngageWayz
📍 India