We are looking for a Senior Marketing Manager for One of Kerala’s leading training institutes to develop and execute integrated marketing campaigns that strengthen their brand presence
Responsibilities:
- Build and execute complete marketing strategy (online + offline)
- Lead and manage digital marketing & creative team
- Improve student acquisition and lead conversion
- Key strategist for developing institute presentation for maximum customer attraction and retention
- Plan and handle complete content strategy (reels, testimonials, campaigns) and deliver weekly targeted marketing content by working closely with our design team as well as external videography team and actors.
- Oversee Google Ads, Meta Ads & campaign performance
- Improve website & landing page conversion by managing our website design team
- Track leads, analyze performance & optimize funnels
- Work closely with management on growth plans
Requirements:
- 5+ years experience in educational marketing (education related services preferred)
- Strong understanding of contemporary digital marketing & lead generation techniques
- Strategic thinker with execution ability, and forward thinking
- Expert in using AI tools and quick decision making skill
- Experience managing small teams
- Excellent communication skills