JOB DESCRIPTION

Digital Marketing Executive – Video Creation Specialist

Company: VPK Motors (P) Ltd. – Amana Toyota
Department: Marketing
Job Title: Digital Marketing Executive – Video Creation Specialist
Location: Palakkad
Employment Type: Full-Time

1. Job Summary

We are looking for a creative and enthusiastic Digital Marketing Executive specializing in video creation and editing to support our digital marketing activities. The candidate will be responsible for creating engaging promotional videos, reels, social media content, and marketing campaigns to promote Toyota vehicles, dealership activities, offers, and customer experiences across digital platforms.

2. Key Responsibilities

- Create engaging promotional videos, reels, and short-form content for social media platforms.
- Shoot and edit videos showcasing Toyota vehicles, features, offers, and dealership activities.
- Develop creative video content for Instagram, Facebook, YouTube, and other digital platforms.
- Create videos for recent vehicle launches, promotional campaigns, festivals, and special events.
- Capture customer testimonials, delivery moments, employee activities, and dealership events.
- Design video thumbnails, posters, and other supporting digital creatives when required.
- Add captions, subtitles, transitions, music, voiceovers, and visual effects to enhance video quality.
- Coordinate with the sales and marketing teams to understand promotional requirements.
- Follow current social media trends and suggest innovative content ideas to improve audience engagement.




- Maintain a regular content calendar and ensure timely delivery of marketing materials.
- Monitor video performance, reach, views, and engagement to improve future content.
- Ensure all content follows company branding guidelines and maintains a professional image.

3. Required Skills and Qualifications

- Graduate or diploma holder in Digital Marketing, Multimedia, Visual Communication, Mass Communication, or a related field. Relevant practical experience will also be considered.
- Proficiency in video editing software such as Adobe Premiere Pro, Adobe After Effects, DaVinci Resolve, or CapCut.
- Basic knowledge of graphic design tools such as Canva or Adobe Photoshop.
- Good knowledge of Instagram Reels, YouTube Shorts, Facebook videos, and other social media formats.
- Ability to shoot high-quality videos using a smartphone or professional camera.
- Creativity in storytelling, video presentation, and promotional content development.
- Basic understanding of digital marketing, social media trends, and audience engagement.
- Good communication skills and the ability to work collaboratively with different teams.

4. Preferred Qualifications

- Experience in automobile, dealership, retail, or product-based digital marketing.




- Knowledge of automotive video shooting, vehicle walkarounds, feature demonstrations, and promotional videos.
- Experience in creating Malayalam-language content and regional promotional campaigns.
- Basic knowledge of social media analytics and paid digital advertising.
- A portfolio or sample videos demonstrating video shooting and editing skills.

5. Key Performance Indicators (KPIs)

- Quality and creativity of videos produced.
- Timely completion of assigned video projects.
- Consistency of social media content publication.
- Video views, reach, watch time, and audience engagement.
- Contribution to dealership enquiries and promotional campaign performance.
- Compliance with brand guidelines and marketing objectives.

6. Personal Attributes

- Creative, innovative, and detail-oriented.
- Willingness to learn new tools and follow emerging trends.
- Ability to manage multiple projects and meet deadlines.
- Flexible to cover dealership events, vehicle launches, and promotional activities.
- Strong teamwork, communication, and time-management skills.

7. Application Requirement

Interested candidates should submit their updated resume along with a portfolio or links to previously created videos and edited content.

Preference: Candidates with strong video shooting, editing, and social media content creation skills.

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

- Cell phone reimbursement
- Food provided
- Paid sick time
- Provident Fund

Work Location: In person

📌 Digital Marketing Executive (Palakkad)
🏢 Amana Toyota
📍 Palakkad