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- Plan, execute, and manage paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, and LinkedIn Ads.
- Create and optimize Lead Generation, Traffic, Engagement, Search, Display, and Conversion campaigns.
- Conduct audience research and define appropriate demographics, interests, keywords, locations, and targeting parameters.
- Develop and manage ad copy, headlines, creatives, CTAs, landing pages, and promotional campaigns.
- Set and manage advertising budgets, bidding strategies, placements, and campaign schedules.
- Monitor key performance metrics including CPL, CPC, CTR, CPM, conversions, leads, and ROAS.
- Conduct A/B testing of audiences, creatives, ad copies, keywords, and campaign strategies.
- Manage remarketing, retargeting, Custom Audiences, and Lookalike Audiences.
- Implement and monitor Google Analytics, conversion tracking, Meta Pixel,



and other tracking tools.
- Continuously optimize campaigns to improve lead quality, conversions, and return on advertising spend.
- Monitor and analyze campaign performance and prepare weekly/monthly advertising reports.
- Coordinate with the sales team to track leads generated through digital campaigns and improve lead-to-customer conversion.
- Research competitors and market trends to identify new paid advertising opportunities and strategies.
- Ensure all advertisements comply with the respective platform policies and advertising guidelines.

Job Type: Full time

Pay: Up to ₹300,000.00 per year

Work Location: In person

📌 Digital Marketing Executive - Only Who have Experience in META Leads Campaigns (Sahibzada Ajit Singh Nagar)
🏢 EWA Associates
📍 Sahibzada Ajit Singh Nagar