Hiring for a leading MNC into Events & Exhibition Industry:

Job Description: AGM – Marketing

Location: New Delhi
Department: Marketing
Experience: 12+ years in B2B Marketing

Role Overview

We are looking for a dynamic and results-driven AGM – Marketing to lead end-to-end marketing strategies with opportunities to expand across a wider portfolio of B2B events. The role involves driving visitor acquisition, exhibitor leads, customer engagement, brand positioning, and revenue growth through data-driven marketing initiatives.

Key Responsibilities

- Develop and execute end-to-end marketing strategies aligned with business objectives and industry trends.
- Drive audience acquisition, exhibitor leads, customer engagement, and strategic partnerships.
- Develop value propositions, positioning, pricing strategies, and revenue forecasts in collaboration with sales, product, and content teams.
- Plan and manage integrated campaigns across digital, email, social media, SEO, SEM, PPC, PR, and partner channels.
- Lead, mentor, and develop the marketing team while ensuring effective cross-functional collaboration.
- Manage marketing budgets, campaign performance, ROI, and key performance indicators (KPIs).
- Leverage CRM, CDP, marketing automation, analytics, and AI-driven tools to optimise campaign effectiveness.




- Develop dashboards and performance reports to support strategic decision-making.
- Apply market research, audience insights, and emerging trends to improve marketing outcomes across the event portfolio.

Required Skills & Experience

- 12+ years of experience in B2B marketing, preferably in exhibitions, events, or related industries.
- Proven expertise in marketing strategy, campaign management, digital marketing, and audience acquisition.
- Experience in team leadership, budget management, forecasting, and performance measurement.
- Robust analytical skills and working knowledge of CRM, CDP, marketing automation, and marketing analytics tools.
- Excellent communication, stakeholder management, and storytelling skills.
- Commercially focused, proactive, adaptable, and results-oriented.

Preferred Qualifications

- MBA with a specialisation in Marketing.
- Digital Marketing certification.
- Familiarity with AI-powered marketing tools and automation platforms.

Pay: ₹2,000,000.00 - ₹2,800,000.00 per year

Experience:

- B2B Marketing: 10 years (Preferred)
- Events & Exhibition Industry: 10 years (Preferred)
- Digital Marketing: 10 years (Preferred)

Work Location: In person

📌 AGM Marketing Lead -B Marketing (Events & Exhibition Industry) (Delhi)
🏢 Trident HRM Services
📍 Delhi