A marketing executive is a professional, who plans, develops and oversees the overall marketing strategies and campaigns to promote a company's brands, products or services. Apart from implementing marketing campaigns of all varieties, a marketing executive conducts research, produces marketing materials, devises new ways to market products, and analyses performance reports, among other marketing-related duties.
Usually, these professionals work in the marketing department of a company and help a company accomplish their marketing projects and goals. While most marketing executives work as full time employees, they may work as freelancers or part-time employees. Some common industries employing marketing executives are media, finance, technology, retail, manufacturing or other industries.