The Yoga Institute is looking for a Search Engine Optimizer to optimize and enhance our reach and rankings.

You will be working for the World’s Oldest organized Yoga Institute in Mumbai

Please go through our website/social media pages: https://theyogainstitute.org/

https://www.youtube.com/c/theyogainstituteofficial;

https://www.instagram.com/theyogainstituteofficial/?hl=en

Key Responsibilities

- Perform keyword research and identify opportunities to improve organic traffic and rankings.
- Knowledge of GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization)
- Handle On-Page SEO, including title tags, meta descriptions, headings, internal linking, image optimization, URL structure, and content optimization.
- Conduct regular technical SEO audits and identify issues related to crawling, indexing, page speed, mobile usability, canonical tags, redirects, and broken links.
- Monitor and manage website performance using Google Search Console and Google Analytics (GA4).
- Track keyword rankings, organic traffic, conversions, and other important SEO KPIs.
- Identify and resolve indexing and sitemap issues.
- Optimize existing website pages, blogs, course pages, and landing pages for relevant keywords.
- Work closely with the content, development, design, and marketing teams for SEO implementation.
- Provide SEO recommendations during the creation or redesign of website pages.
- Perform competitor SEO analysis and identify content and keyword opportunities.
- Support Off-Page SEO and quality link-building activities.
- Monitor backlinks and identify potentially harmful or low-quality links.
- Understand and implement Schema Markup / Structured Data where required.




- Keep track of Google algorithm updates and SEO best practices.
- Prepare weekly/monthly SEO performance reports with key observations, improvements, and action plans.
- Identify SEO issues proactively and coordinate with developers until they are resolved.
- Required Skills
- 2–3 years of hands-on SEO experience.
- Strong understanding of On-Page, Off-Page and Technical SEO.
- Good knowledge of Google Search Console and GA4.
- Experience with SEO tools such as SEMrush, Ahrefs, Screaming Frog, Ubersuggest, Moz, or similar tools.
- Understanding of robots.txt, XML sitemaps, canonical tags, redirects, indexing and crawling.
- Basic understanding of HTML and website structure.
- Knowledge of Core Web Vitals and PageSpeed optimization.
- Valuable understanding of keyword research and search intent.
- Ability to analyze SEO data and convert findings into actionable recommendations.
- Good communication and coordination skills.Preferred Skills
- Experience working on high-content or service-based websites.
- Knowledge of SEO for health, wellness, education, yoga, or similar industries will be an advantage.
- Basic understanding of WordPress / React / Next.js websites is preferred.
- Familiarity with local SEO and Google Business Profile optimization.
- Understanding of conversion tracking and digital marketing fundamentals.

Job Type and location – Onsite, Mumbai (Santacruz-East, close to railway station)

Working Hours – 10:00 AM to 6:00 PM (Monday to Saturday)

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Application Question(s):

- Will you be able to commute to Santacruz East, from Monday to Saturday?

Work Location: In person

📌 SEO - Search Engine Optimizer Executive (Santacruz East)
🏢 The Yoga Institute
📍 Santacruz East