B2C Lead Generation*

* Plan and execute local marketing activities to generate leads for training programs.

* Identify potential student segments in Kalyan, Thane and nearby locations.

* Explore recent lead-generation channels apart from digital advertising.

* Coordinate with the counselling/sales team for lead follow-up and conversion.

* Track leads generated through different marketing activities.

*2. College & Institute Tie-ups*

* Identify colleges, junior colleges, educational institutes and student communities for potential partnerships.

* Approach colleges for seminars, workshops, career sessions and training programs.

* Build relationships with placement officers, TPOs, faculty members and management.

* Coordinate and execute campus activities, seminars and student engagement programs.

* Maintain a database of colleges and institutional contacts.

*3. Local & Field Marketing*

* Plan and execute marketing activities in and around Kalyan, Thane and surrounding areas.

* Identify high-footfall locations and relevant student communities.

* Coordinate pamphlet distribution, standees, kiosks, promotional activities and other BTL campaigns.

* Explore partnerships with local businesses, coaching classes, colleges and community organizations.

* Participate in education fairs, career fairs and local events.

*4. Events & Workshops*





* Support the planning and execution of career workshops, seminars, webinars and student events.

* Coordinate venue, registrations, promotional material and student mobilisation.

* Work with trainers and internal teams to ensure smooth execution.

* Generate leads and enquiries from every event.

*5. Digital Marketing Coordination*

* Coordinate with freelancers/agencies handling Meta, Google and other digital campaigns.

* Provide inputs for social media campaigns based on market feedback.

* Assist in creating marketing content, campaign ideas and promotional activities.

* Monitor campaign leads and share feedback with the digital marketing team.

*6. Market Research*

* Research competitor institutes, courses, pricing and promotional activities.

* Identify new courses and market opportunities based on student demand.

* Track local education and employment trends.

* Identify potential corporate, college and community partnerships.

*7. Reporting & MIS*

* Maintain daily/weekly marketing activity reports.

* Track:

* Leads generated

* Source of leads

* College visits

* Tie-ups initiated

* Events conducted

* Student registrations/enquiries

* Cost per lead/activity wherever applicable

* Share regular reports with management.

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Business Development Executive (BDE) (Kalyan)
🏢 Eargs Learning Solutions[Formerly known as iFuture Technologies
📍 Kalyan