Role

Own organic visibility across traditional search and AI-driven answer engines for two jewellery brands — a heritage diamond house with a multi-showroom South India footprint, and a contemporary D2C line. The mandate goes beyond rankings: get our brands found, cited, and recommended by Google, ChatGPT, Perplexity, Gemini, and Claude.

Key Responsibilities

- Drive organic traffic and revenue across e-commerce sites through technical, on-page, and content SEO.
- Build and run an AEO/GEO program so our brands are cited in AI Overviews and AI answers; track citations and brand mentions, not just rankings.
- Own AI-crawler governance - manage what content is exposed to AI crawlers (llms.txt, robots directives) and how each brand is represented to AI systems.
- Own local SEO across 26+ showrooms - Google Business Profiles, location pages, review velocity.
- Manage product schema and large, variant-heavy catalogues (metal, carat, size).
- Strengthen entity clarity and off-page authority — Knowledge Panels, Organization schema, digital PR, and consistent brand representation across the web.
- Plan organic readiness around demand spikes (Akshaya Tritiya, Dhanteras, wedding & festive seasons).

Reporting & BI

- Own SEO/AI-search reporting: build and maintain Power BI dashboards with help of MIS person covering organic traffic, revenue, rankings,



local visibility, and AI citation/mention rate.
- Report performance in a zero-click world - AI-referral traffic, assisted conversions, and mention rate - and educate leadership on why AI-era attribution differs from last-click.

Required Skills

- Solid technical SEO: architecture, Core Web Vitals, structured data, crawlability.
- Proven AEO/GEO capability - structuring content for AI citation.
- Multi-location local SEO experience.
- E-commerce/retail SEO (catalogue-scale), not just B2B/SaaS.
- Fluency using AI tools for content, clustering, and analysis at scale.
- Analytics maturity: GA4, Search Console, and attribution honesty in a zero-click environment.

Tools & Tech Stack

- SEO tools: Ahrefs / Semrush, Screaming Frog, and AI-visibility trackers.
- Analytics & BI: GA4, Google Search Console, Power BI.
- Comfort working with the brands' e-commerce CMS/platform and coordinating changes with dev/IT.

Team & Cross-Functional Scope

- [Individual contributor / manages the in-house SEO function] and briefs and holds accountable external SEO agencies.

Contact:

+91-XXXXXXXXXX

Pay: ₹700,000.00 - ₹1,100,000.00 per month

Benefits:

- Health insurance
- Leave encashment
- Life insurance
- Provident Fund

Work Location: In person

📌 Seo & AI Search Lead (Coimbatore)
🏢 Kirtilal Kalidas Jewellers
📍 Coimbatore