- Primary Objective: Build, scale, and optimize paid acquisition campaigns to lower Customer Acquisition Cost (CAC) and maximize Return on Ad Spend (ROAS).
- Reporting To: Founder
Key Responsibilities
- Campaign Management: Plan, launch, and manage paid media campaigns across search, social, display, and affiliate channels (e.g., Google Ads, Meta Ads Manager)
- Optimization & A/B Testing: Continuously run A/B and multivariate tests on ad creatives, copy, landing pages, and audience targeting to improve conversion rates.
- Budget Ownership: Allocate, monitor, and forecast media spend across multiple channels to ensure cost-efficiency and positive ROAS.
- Analytics & Attribution: Track key performance indicators (KPIs)—such as CPA, CPC, CPM, CPL, LTV, and ROAS—using tools like GA4 and attribution software.
- Cross-Functional Collaboration: Partner with creative, content, and product teams to build high-converting ad assets and align campaigns with business goals.
- Reporting: Prepare performance dashboards and present strategic insights and ROI reports to senior stakeholders.
Pay: ₹30,000.00 - ₹50,000.00 per month
Perks:
- Flexible schedule
- Paid sick time
Work Location: In person
📌 Performance Marketing Manager (Jagatpura)
🏢 Somu Halwai
📍 Jagatpura
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