Job Information

- Date Opened 09/07/2026
- Job Type Full time
- Industry IT Services
- Work Experience 4-6 Years
- City Gurgaon
- State/Province Sector 58, Gurgaon
- Country India
- Zip/Postal Code 122102

Job Description

Must-Have Skills & Experience

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5+ years of hands-on experience in Digital Marketing.
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Strong expertise across all five core areas:

o Campaign Management / Performance Marketing

o Website Handling & Maintenance

o SEO

o Analytics & Performance Reporting

o Social Media Management

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Strong hands-on experience with Google Ads and LinkedIn Ads.
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Solid knowledge of website CMS platforms, website updates, landing pages, UX, and basic understanding of HTML/CSS.
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Strong knowledge of technical, on-page, and content SEO.
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Excellent understanding of GA4, Google Tag Manager, Google Search Console, and Looker Studio.
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Experience with SEMrush, Ahrefs, Screaming Frog, Similarweb, or equivalent tools.
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Experience with CRO, landing-page optimization, and A/B testing.
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Strong understanding of digital marketing metrics including CPL, CPA, CAC, CTR, CPC, conversion rate, ROI, and ROAS.
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Strong practical knowledge of AI/Generative AI tools and their application in digital marketing.
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Excellent analytical, communication, coordination, and project-management skills.

Key Responsibilities

1. Campaign Management – Performance Marketing

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Plan, execute, monitor, and optimize campaigns across Google Ads, LinkedIn Ads, and relevant third-party platforms.
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Manage campaign budgets, targeting, keywords, creatives, landing pages, and conversion tracking.
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Optimize campaigns based on CPL, CPA, conversion rate, lead quality, ROI/ROAS, and pipeline contribution.
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Conduct A/B testing of ads, audiences, creatives, and landing pages.
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Work with Sales to improve lead quality and marketing-to-sales conversion.

2. Website Management & Maintenance

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Take end-to-end ownership of the company website from a marketing perspective.
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Manage regular website updates, content changes, landing pages, forms, banners, CTAs, product/service pages, and other website requirements.
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Ensure the website remains accurate, updated, functional, fast, secure, and user-friendly.
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Identify and coordinate resolution of broken links, technical issues, tracking issues, UX problems, and performance gaps.
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Work closely with developers/designers or external agencies for website enhancements and fixes.
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Monitor website performance, traffic, user behavior, and conversion rates.
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Ensure website changes follow SEO, UX, analytics, and conversion best practices.
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Continuously identify opportunities to improve website experience and lead generation.

3. SEO

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Own and execute the organization's SEO strategy.
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Conduct keyword research, competitor analysis, content-gap analysis, and search-intent analysis.
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Manage technical SEO, on-page SEO, content SEO, internal linking, and off-page initiatives.
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Monitor rankings, organic traffic, search visibility, and organic conversions.
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Identify and resolve technical SEO issues including indexing, crawling, page speed, Core Web Vitals, metadata, redirects, canonicalization, and site structure.
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Stay updated with Google algorithm updates, AI Search, and GEO (Generative Engine Optimization).

4. Analytics & Reporting

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Track and analyze performance across paid, organic, website, and social channels.
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Use GA4, Google Search Console, Google Tag Manager, Looker Studio,



and other analytics tools.
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Ensure accurate tracking of campaigns, conversions, events, and UTM parameters.
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Build regular performance reports and dashboards.
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Identify trends, insights, and opportunities to improve digital marketing performance.
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Measure marketing performance against KPIs, ROI, lead quality, and business outcomes.

5. Social Media Management

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Manage the organization's social media presence across relevant platforms, particularly LinkedIn.
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Develop and maintain the social media calendar.
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Coordinate content, creatives, campaigns, and publishing.
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Monitor engagement, reach, traffic, and lead-generation performance.
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Identify relevant trends and opportunities to improve brand visibility and engagement.
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Ensure consistency of brand messaging across digital channels.

6. AI, Automation & Marketing Technology

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Use AI and automation tools to improve campaign management, SEO, content, analysis, reporting, and productivity.
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Leverage tools such as ChatGPT, Claude, Gemini, Perplexity, and AI-powered marketing platforms.
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Identify opportunities to automate repetitive marketing and reporting activities.
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Stay updated on AI Search, Generative AI, GEO, marketing automation, and emerging MarTech.
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Continuously evaluate new tools and technologies that can improve marketing performance.

7. Competitor & Market Analysis

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Monitor competitor activity across SEO, paid media, websites, content, and social media.
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Identify market trends, opportunities, and best practices.
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Benchmark digital performance and recommend improvements.

8. Agency & Vendor Management

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Manage external digital agencies, developers, designers, and marketing vendors as required.
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Define requirements, timelines, KPIs, and deliverables.
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Ensure quality and timely execution of outsourced activities.

📌 Assistant Manager - Digital Marketing (Gurugram)
🏢 Bar Code India
📍 Gurugram