WE'RE HIRING - SOCIAL MEDIA MARKETING EXECUTIVE

We are looking for a creative, data-aware Social Media Marketing Executive to plan, create and manage our content across social platforms. You will grow our online community, increase brand awareness and turn engagement into leads and sales. The ideal candidate understands platform trends, writes engaging copy, and enjoys testing ideas and learning from the numbers.

KEY RESPONSIBITLIES:

* Plan and run the social media strategy and monthly content calendar across Instagram, Facebook & LinkedIn.

* Create engaging content (jersey showcases, design reveals, reels, stories, carousels) in IRA Sportswear’s sporty, confident, human voice.

* Write natural, sport-specific captions, hashtags and ad copy, never generic or AI-sounding.

* Use AI tools fluently to ideate, draft and optimize content, while reviewing every output for accuracy, originality and brand voice.

* Run paid social campaigns that bring in custom teamwear enquiries from teams, clubs and academies.

* Respond to comments and DMs promptly and pass qualified leads to sales.

* Build the community through team spotlights, user-generated content, giveaways and collaborations with athletes, coaches and clubs.





* Create practical content on custom kit, design support, the 3D design tool and timelines, checking every product claim against approved specs.

* Track performance and share weekly and monthly reports with insights.

* Stay on top of sportswear trends, sports calendars and competitor activity.

REQUIREMENT:

* Bachelor’s degree in Marketing, Mass Communication, Business or a related field.

* Min 2 years in social media or digital marketing, preferably for a sportswear, apparel or D2C brand.

* Excellent, natural written English with the ability to write short, sport-specific copy for an international audience.

* Interest in sports, especially cricket, and an understanding of team culture and kits.

* Fluency with AI tools for content and analysis, with the judgement to refine outputs.

* Hands-on experience with scheduling tools, paid social and analytics (Meta Business Suite, Google Analytics).

* Basic design and editing skills (CapCut, After effects, Photoshop, canva & davinci resolve) and an eye for jersey visuals.

* Attention to accuracy: no invented product claims.

Pay: From ₹20,000.00 per month

Work Location: In person

📌 Social Media Marketing Executive (Tiruppur)
🏢 IRA Sportswear
📍 Tiruppur