Please apply only if you are comfortable with an equity-based arrangement and no fixed salary at the current stage.

Position Type: Co-Founder
Compensation: Equity-Based, No Fixed Salary at Present
Work Mode: Remote / Flexible
Experience: Open to candidates with relevant skills and an entrepreneurial mindset

About the Opportunity

We are looking for a passionate and driven Marketing & Growth Co-Founder who wants to build a business from the ground up.

This opportunity is for someone who thinks beyond traditional marketing roles, takes ownership of outcomes, and wants to contribute to strategic decisions, brand building, customer acquisition, and long-term business growth.

As a Co-Founder, you will work closely with the founding team to develop marketing strategies, establish the brand's presence, identify growth opportunities, and build scalable marketing systems.

This is an equity-based opportunity designed for someone who wants to contribute to building a business and share in its potential long-term success.

Key Responsibilities
1. Marketing Strategy

- Develop and execute the overall marketing and growth strategy.
- Define target audiences, brand positioning, and messaging.
- Identify market opportunities and competitive advantages.
- Create marketing plans aligned with business objectives.

2. Digital Marketing & Growth

- Plan and execute digital marketing initiatives across relevant channels.
- Develop organic growth strategies through SEO, content marketing, and social media.
- Build lead generation and customer acquisition strategies.
- Identify, test,



and optimise growth channels using data and analytics.

3. Brand Building & Communications

- Develop brand identity, messaging, and communication strategies.
- Plan content calendars and oversee marketing communications.
- Build an engaging presence across relevant digital platforms.
- Explore public relations, community building, and strategic collaborations.

4. Business Development & Partnerships

- Identify potential business partnerships and collaboration opportunities.
- Support go-to-market planning for products and services.
- Research customer needs, market trends, and competitor activities.
- Contribute ideas to improve customer engagement, acquisition, and retention.

5. Leadership & Ownership

- Take ownership of the marketing function and its outcomes.
- Establish marketing processes, goals, and performance metrics.
- Work closely with the founding team on business strategy and growth.
- Build and manage a marketing team as the business expands.
- Take initiative, make data-informed decisions, and drive execution.

Skills & Qualifications

- Strong understanding of marketing, branding, and growth strategies.
- Good communication, creative thinking, and problem-solving skills.
- Knowledge of digital marketing channels such as SEO, social media,



email marketing, and content marketing.
- Ability to plan and execute marketing initiatives independently.
- Analytical thinking and a results-oriented approach.
- Entrepreneurial mindset and willingness to take ownership.
- Ability to work in an early-stage setting with limited resources.
- Commitment to long-term business growth and collaboration.

Previous startup experience or experience building a brand from scratch is an advantage but not mandatory.

Compensation & Equity

This is an equity-based Co-Founder opportunity with no fixed salary at present.

The equity arrangement will be discussed and mutually agreed upon based on the candidate's experience, skills, responsibilities, time commitment, and expected contribution.

Equity participation will be subject to agreed vesting terms and appropriate legal documentation.

There is no guarantee of future salary, funding, or financial returns. Compensation may be reviewed as the business grows, subject to mutual agreement and available resources.

What We Are Looking For

We are looking for someone who:

- Wants to build something meaningful rather than simply take up a conventional job.
- Can turn ideas into actionable marketing strategies.
- Is comfortable working with uncertainty and limited resources.
- Takes responsibility for outcomes and follows through on commitments.
- Brings initiative, consistency, and a collaborative mindset.
- Wants to contribute to strategic decisions and grow alongside the business.

Work Location: Remote

📌 Co-Founder – Marketing & Growth (India)
🏢 IndianThing
📍 India