Key Responsibilities:

- Own budget allocation and media planning for performance marketing campaigns across India and international markets (USA), driving user acquisition and growth.
- Manage the full paid advertising stack including Search (Google/Bing), Display, Meta, LinkedIn, Native, 3rd-party, and Affiliate channels.
- Lead end-to-end campaign execution—account setup, structure, ad creation, keyword strategy, launch planning, and KPI definition.
- Drive recent growth initiatives across Google, Meta, LinkedIn, and other lead generation platforms for B2B and B2C audiences.
- Monitor and optimize campaign performance through daily, weekly, and monthly analysis to continuously improve results.
- Build and maintain performance dashboards using Looker Studio (or similar tools) for campaign, lead, and ROI tracking.
- Own performance outcomes, with clear accountability for reducing CAC, improving ROAS, and driving revenue growth.
- Continuously optimize PPC performance through keyword research, quality score improvement, CTR optimization, and bid management.
- Execute full-funnel remarketing and CRO strategies, including static/dynamic remarketing, RTB solutions, A/B testing, and lead quality optimization.
- Collaborate with design, content,



and tech teams to launch high-performing creatives, landing pages, CMS (WordPress) updates, and CRM-aligned campaigns.

Requirements (Must Have):

- Bachelor’s in engineering / technology or MBA or Digital marketing certification.
- 5+ years of hands-on performance marketing experience on search & Meta.
- Proven expertise across core paid channels – Google Search & Display, Meta (Facebook & Instagram), YouTube, LinkedIn Ads
- Experience running campaigns for India and international markets across B2B and B2C
- Demonstrated ownership of large ad budgets (₹2 Cr+ cumulative spend)
- Advanced analytics & reporting capability

(Good to Have):

- Advance digital marketing certification
- Experience with affiliate, programmatic, or native advertising platforms
- Hands-on exposure to marketing automation tools (HubSpot / Lead Squared / Marketo)
- Strong full-funnel CRO experience
- Working knowledge of CMS platforms (WordPress) and CRM systems
- Advanced Excel / data analysis skills
- Experience launching new channels, ad formats, or geographies
- High learning agility and growth mindset

Pay: ₹370,000.00 - ₹1,660,000.00 per year

Work Location: In person

📌 Performance / Growth Marketing Manager (Bengaluru)
🏢 SAVISHTY
📍 Bengaluru