Job Description: Digital Marketing Executive

Job Title: Digital Marketing Executive
Department: Marketing
Job Type: Full time
Experience: 1–3 Years (Freshers with relevant skills may also apply)

Job Summary

We are looking for a creative, skilled, and result-oriented Digital Marketing Executive to manage the company's digital presence, social media platforms, website SEO, content creation, video editing, and online marketing activities. The candidate will be responsible for improving brand awareness, increasing engagement, generating leads, and strengthening the company's online presence.

Key Responsibilities1. Social Media Management

- Manage Instagram, Facebook, LinkedIn, YouTube, and other relevant social media platforms.
- Plan and schedule daily posts, reels, stories, and campaigns.
- Create monthly social media content calendars.
- Write engaging captions, hashtags, and post descriptions.
- Monitor comments, messages, engagement, reach, and follower growth.

2. Search Engine Optimization (SEO)

- Perform keyword research and competitor analysis.
- Implement on-page and off-page SEO strategies.
- Optimize website content, meta titles, descriptions, and headings.
- Monitor website traffic, keyword rankings, and search performance.
- Use Google Search Console and Google Analytics.

3. Graphic Designing

- Design social media posts, banners, advertisements, and promotional creatives.
- Create carousel posts, thumbnails, and marketing materials.
- Maintain brand consistency in colors, fonts, and layouts.
- Use Canva, Adobe Photoshop, or Illustrator.

4. Video Editing & Content Creation

- Edit Instagram Reels, YouTube Shorts, promotional videos, and marketing videos.
- Add subtitles, transitions, music, sound effects, and basic motion graphics.
- Develop creative content ideas, hooks, and short video scripts.
- Create engaging video content according to current social media trends.
- Coordinate with the team for photography, videography, and content shoots.

5. Digital Marketing & Paid Advertising

- Plan and execute digital marketing campaigns.




- Manage Facebook and Instagram Ads, wherever required.
- Support Google Ads campaigns and lead generation activities.
- Monitor campaign performance, audience targeting, and advertising costs.
- Analyze campaign results and suggest improvements.

6. Website & Online Presence

- Update website content, images, blogs, and landing pages.
- Perform basic website SEO and content optimization.
- Manage the company's Google Business Profile, wherever applicable.
- Ensure consistency of company information across digital platforms.

7. Reporting & Analytics

- Prepare weekly and monthly digital marketing reports.
- Track reach, impressions, engagement, website traffic, leads, and conversions.
- Analyze campaign performance and competitor activities.
- Recommend strategies to improve marketing results.

Required Skills

- Knowledge of social media management and digital marketing.
- Understanding of SEO, keyword research, and website optimization.
- Basic graphic designing and video editing skills.
- Good content writing, caption writing, and communication skills.
- Knowledge of Meta Business Suite and social media scheduling tools.
- Familiarity with Google Analytics and Google Search Console.
- Creativity, time management, attention to detail, and problem-solving skills.

Preferred Tools

- Canva, Adobe Photoshop, or Illustrator
- Adobe Premiere Pro, CapCut, or DaVinci Resolve
- Google Analytics and Google Search Console
- Meta Business Suite
- WordPress and basic website management tools

Key Performance Indicators (KPIs)

- Social media reach, engagement, and audience growth.
- Consistency and quality of content publishing.
- Improvement in organic website traffic and keyword rankings.
- Number and quality of leads generated.
- Paid campaign performance and cost per lead, where applicable.
- Timely completion of marketing tasks and reporting.

Educational Qualification

Bachelor's degree or diploma in Marketing, Digital Marketing, Mass Communication, or a related field is preferred. Relevant skills and practical experience will also be considered.

Pay: ₹10,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing Executive (North Sikkim)
🏢 A+ Builders
📍 North Sikkim