Key Responsibilities -

1. Social Media Management

- Manage and grow the brand's social media accounts, including Instagram, Facebook, LinkedIn, and other relevant platforms.
- Plan, schedule, and publish content consistently across platforms.
- Maintain a consistent brand voice, visual identity, and communication style.
- Manage the social media content calendar and ensure timely execution.

2. Organic Growth & Brand Building

- Develop and execute strategies to increase organic reach, followers, engagement, profile visits, and brand awareness.
- Research trending topics, audio, reels formats, hashtags, and content opportunities relevant to the brand.
- Identify opportunities to improve content performance and audience growth.
- Build an engaged community through meaningful interactions and consistent communication.
- Focus on sustainable growth rather than fake followers or engagement.

3. Content Planning & Creation

- Develop creative ideas for Instagram Reels, carousels, static posts, stories, LinkedIn posts, and other social media formats.
- Write engaging captions, hooks, headlines, and calls to action.
- Create basic social media creatives using Canva or similar tools.
- Coordinate with designers, video editors, or other team members whenever required.
- Convert business updates, services,



and brand objectives into engaging social media content.

4. Research & Competitor Analysis

- Monitor competitors and relevant brands to understand their content strategies.
- Stay updated with the latest social media trends, platform updates, and digital marketing practices.
- Conduct audience and hashtag research to identify relevant content opportunities.
- Suggest innovative campaigns and content ideas to improve brand visibility.

5. Community Management

- Respond to comments, messages, and audience queries professionally.
- Encourage meaningful conversations and audience participation.
- Identify relevant collaborations, creator partnerships, and engagement opportunities.
- Maintain a positive and qualified brand image online.

6. Performance Tracking & Reporting

- Track key metrics such as reach, impressions, engagement rate, follower growth, profile visits, shares, saves, and website clicks.
- Prepare weekly and monthly social media performance reports.
- Identify top-performing and underperforming content.
- Use insights and analytics to improve future content and organic growth strategies.

Pay: ₹8,000.00 - ₹18,000.00 per month

Benefits:

- Paid time off

Work Location: In person

📌 Digital Marketing Assistant (Noida)
🏢 SME PAISA
📍 Noida