Job Description

Reporting to the General Manager, responsibilities and essential job functions include but are not limited to:

- Develop Sales strategies & tactics that align and support the hotels strategic plan
- Takes an active role in regional tourism organizations and participates in sales activities both on and off-property
- Demonstrate leadership in Revenue Management, ensuring revenues/yields are maximized based on demand and growth requirements
- Identify opportunities to increase on-going and additional revenue streams and create value by challenging existing processes, encouraging innovation and driving necessary change
- Provide market intelligence & economic trends and adapts sales strategy to exceed guest expectations, generate increased revenue and ensure competitive positioning in our marketplace
- “Hires the Best” for the property-based Sales and Marketing leadership team and provides on-going coaching, training and action plans to promote development of Managers and their direct reports
- Work in collaboration with GSO’s to maximize business results
- Identifies and develops marketing communication activities, analyses marketing opportunities, develops and executes creation and distribution of collateral (online and traditional)



to support business goals and destination awareness
- Manage local Public Relations initiatives and work in collaboration with regional Director of Public Relations for National/International opportunities
- Develop strong partnerships with local and external organizations to further brand/product awareness and advises brand and regional teams of brand growth opportunities
- Leads and supports the on property Conference Services team. Ensures follow-up and actions plans to build ‘Voice Of Guest’ results and meeting planner
- Prepares weekly, monthly, quarterly and annual reports as required and analyses external reports and resources to establish hotel’s market position
- Prepares and administers hotel’s budget and marketing plan to achieve total hotel revenue goals
- Maintains a solid relationship with owners and actively participates in the preparation and delivery of monthly/quarterly/annual business reviews
- Active member of the hotel executive committee. This includes participating in hotel events, assisting with communications and playing an active role in all colleague engagement action plans
- Responsible for managing S&M; expenses and payroll

📌 Director of Sales and Marketing (Mumbai)
🏢 SOFITEL
📍 Mumbai