Job Description

What You'll Do
· Design and implement omnichannel customer journeys across Email, SMS, Push, WhatsApp, and Mobile
· Develop personalized campaigns using Journey Builder, Automation Studio, Content Builder, and Contact Builder
· Build scalable marketing solutions using Marketing Cloud Next and AI-powered automation
· Configure Agentforce for Marketing to automate campaign execution and customer engagement
· Leverage Einstein AI for content generation, personalization, send-time optimization, and next-best-action recommendations
· Integrate Marketing Cloud with Salesforce CRM, Data Cloud, and third-party platforms using APIs
· Develop reusable components, dynamic content, and personalized communications
· Support real-time customer engagement using event-driven marketing and Data Cloud activation
· Collaborate with business, CRM, and analytics teams to deliver intelligent customer experiences Skills We're Looking For
· Hands-on experience with Salesforce Marketing Cloud (Engagement)
· Robust knowledge of Journey Builder, Automation Studio, Contact Builder, and Content Builder
· Experience with AMPscript, SQL, HTML, CSS, and SSJS
· Understanding of REST APIs and Salesforce CRM integration
· Familiarity with Data Cloud or Marketing Cloud Next is a plus




· Interest in AI-powered marketing, Agentforce, and intelligent customer journeys is highly desirable Preferred Certifications
· Salesforce Marketing Cloud Developer
· Marketing Cloud Engagement Administrator
· Marketing Cloud Email Specialist Must-Have

Skills:
Salesforce Marketing Cloud
· Marketing Cloud Engagement
· Journey Builder
· Automation Studio
· Contact Builder
· Content Builder
· Email Studio
· Mobile Studio
· Marketing Cloud APIs Marketing Cloud Next & AI
· Understanding of Marketing Cloud Next
· Exposure to Agentforce or AI-powered marketing capabilities
· Knowledge of Einstein AI, Prompt Builder, or AI-assisted campaign creation
· Basic understanding of Data Cloud concepts and customer data activation Technical Skills
· AMPscript
· SSJS (Server-Side JavaScript)
· SQL
· HTML
· CSS
· JavaScript
· REST APIs
· JSON
· OAuth Integration
· Salesforce CRM integration
· API-based integrations
· Event-driven architecture
· Webhooks (preferred)

Location:
India
- Maharashtra
- Pune
- Baner
- Amar Madhuban Tech Park Brand: Merkle Time Type: Full time Contract Type: Permanent

📌 Senior Manager Campaign (Pune)
🏢 dentsu
📍 Pune