Help bring reliable home energy storage to every district of Uttar Pradesh and Bihar. Company: Ornate Agencies Pvt Ltd Product: UnityESS residential Battery Energy Storage Systems Why This Role Exists UnityESS residential batteries are already part of the Ornate Agencies Pvt Ltd range, and now we are bringing them to UP & Bihar. We want a partner-minded builder to lead that launch. You will take UnityESS from zero to a trusted network of dealers and distributors in every priority district. If you enjoy meeting people, earning their trust and watching a new market come alive because of your work, you'll feel at home here.

What You'll Do
1. Launch UnityESS and grow the network
• Lead the go-to-market launch of UnityESS in UP & Bihar.
• Map districts and towns by solar adoption, power-cut frequency and buying potential, then choose where to start.
• Appoint and onboard district-level distributors and dealers, each with a clear territory. 2. Find and welcome the right partners
• Identify and sign solar installers, EPCs, inverter and electrical dealers, and battery or UPS distributors.
• Guide each partner through the full journey: due diligence, fair commercial terms, agreement and activation.
• Train partners and their teams on the product, installation and selling so they succeed from day one. 3. Deliver sales and revenue
• Own monthly, quarterly and annual sales targets for the region.
• Track primary and secondary sales, partner performance and pipeline, and keep management informed.
• Help partners sell through joint customer visits, demos, local promotions and shared leads. 4. Shape the channel model
• Help design margins, schemes, credit terms,



stocking norms and territory rules that are fair to partners and sustainable for us.
• Build simple, clear SOPs for onboarding, order processing, warranty and service coordination, and claims.
• Keep an eye on partner ROI, because a profitable partner is a motivated partner. 5. Keep collections healthy
• Make sure payments arrive on time and receivables stay within credit limits.
• Check partner creditworthiness before appointing them and before raising limits. 6. Stay close to the market and the team
• Watch competitor products, pricing, schemes and channel moves, and share what you learn with product and pricing teams.
• Work hand in hand with supply chain, service and marketing on stock, installations and local campaigns.
• Follow state subsidy and net-metering developments that influence demand for solar and storage. What Success Looks Like in Your First Year
• A district-wise channel roadmap for UP & Bihar in your first 30 days.
• The agreed number of active dealers and distributors appointed across priority districts (target to be set together with management).
• Monthly sell-in and sell-out targets met, with partners who are genuinely active and happy.
• Healthy collections, with little or no overdue receivables. Who We're Looking For

Education:

Education:
Graduate (B.




E./B.
Tech preferred). An MBA in Sales or Marketing is a welcome plus.

Experience:
8–12 years in channel, distribution or franchise sales, including at least 3–5 years in a regional or state-level role. Background we love to see:
• Experience in solar, inverters, batteries/UPS, home electrical, consumer durables or similar channel-led businesses.
• A track record of appointing and growing dealers, distributors or franchisees in tier II, III and IV markets.
• Having taken a new product or brand into a new territory. Qualities that will help you thrive:
• You know UP & Bihar well, and existing dealer or distributor relationships are a big plus.
• You build simple SOPs, partner models and processes that can scale.
• You negotiate fairly, build lasting relationships and close with confidence.
• You understand partner ROI, margins, credit and top-line and bottom-line ownership.
• You are comfortable with MS Excel and MIS reporting, and fluent in Hindi and English.
• You are self-driven and entrepreneurial, and you enjoy being on the road.

What We Offer
You
• The chance to lead the UnityESS launch in UP & Bihar and build the channel from scratch.
• A competitive fixed salary with performance-linked incentives, based on your experience and industry standards.
• Travel allowance and other perks as per company policy.
• Real ownership and the freedom to shape how the channel is built. Sounds Like You? We'd love to hear from you. Please share your resume and a few lines on the markets and partners you've built at [email protected]

📌 Channel Sales Manager (India)
🏢 Ornate Solar
📍 India