Copywriter – Brand & Social (belif & The Face Shop India) If your writing can make someone stop scrolling, feel something, and instantly understand a brand's value, we'd love to meet you. Brands: India's leading Korean skincare brands, each with a distinct personality. belif is premium and honest, hydration first philosophy brand. The Face Shop is fresh, approachable, trend-aware and rooted in everyday beauty.

What you'll do
• Own copy across Instagram, Meta ads, websites, emails, WhatsApp, retail, PR and campaign launches.
• Write sharp, high-performing hooks that capture attention within the first few seconds.
• Develop concepts, headlines, taglines, scripts and campaign messaging.
• Write both brand-building and performance marketing copy.
• Turn skincare science, ingredients and product advantages into compelling consumer stories.
• Collaborate closely with designers, content creators, performance marketers and brand managers.




• Ensure every word feels premium, intentional and on-brand.
• Stay on top of beauty trends, internet culture and global content to inspire fresh ideas. We're looking for someone who
• Has 2–5 years of experience in copywriting for beauty, skincare, fashion, lifestyle, luxury or premium consumer brands.
• Understands social-first storytelling and performance marketing.
• Writes concise, memorable copy without relying on clichés.
• Has exceptional English writing skills and a strong eye for detail.
• Understands consumer psychology and what makes people stop scrolling.
• Can simplify complex product claims into engaging, benefit-led messaging.
• Can work independently while managing both campaigns and deadlines.

📌 Copywriter (Mumbai)
🏢 Glide Brands
📍 Mumbai