Company Description Popular Foods Co. is a multi-category Indian food brand built on more than 100 years of legacy expertise in staples and essentials. Established in its current form in 2016, the company carries forward a family business that began in 1912, now offering over 250 SKUs across rice, pulses, dry fruits, dates, spices, organics, flours, and health-oriented products. The organization focuses on disciplined sourcing, strict grading standards, and process-driven quality control, with products undergoing multiple lab tests to ensure safety, hygiene, and consistency. Popular Foods Co. maintains a strong presence on leading marketplaces and is expanding its offline footprint while delivering premium-quality products at competitive prices. The company is committed to building long-term trust with consumers through reliability, scale, and uncompromised quality. Role Description This is a full-time, on-site Regional Sales Manager role based in Nelamangala. The Regional Sales Manager will oversee regional sales operations, develop and implement sales strategies, and manage key accounts across modern trade, general trade, and emerging channels. Responsibilities include leading and coaching the regional sales team, setting and tracking sales targets, monitoring market trends, and optimizing channel performance to drive revenue and distribution growth.



The role involves frequent field visits, coordination with distributors and retailers, collaboration with marketing and supply chain teams, and preparing regular sales forecasts and performance reports for management. Qualifications
• Proven experience in regional or area sales management, preferably in FMCG or food products, with robust skills in sales planning and territory management.
• Ability to build and manage distributor networks, key account relationships, and retail partnerships to support sustainable growth.
• Competence in data analysis, forecasting, and reporting using spreadsheets, CRM tools, and sales dashboards to inform decisions.
• Strong communication, negotiation, and presentation skills, with the ability to lead, motivate, and develop a diverse sales team.
• Knowledge of trade marketing, channel development, and pricing strategies to support brand visibility and market penetration.
• Bachelor’s degree in Business, Marketing, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
• Familiarity with the regional market around Nelamangala and surrounding areas, including local trade dynamics.
• Willingness to travel extensively within the region and work on-site with field teams, partners, and customers.

📌 Regional Sales Manager (Nelamangala Town)
🏢 Popular Foods
📍 Nelamangala Town