Head of Marketing

Location:
Mumbai

Experience:
15+ Years Industry: Education / EdTech Preferred Employment Type: Full-Time

About the Role
ISBM Group is looking for a dynamic, creative and result-oriented Head of Marketing with strong expertise in Digital Marketing, Brand Strategy and 360° Marketing. The ideal candidate should be a digital-first marketing leader capable of developing creative campaigns, strengthening brand presence, driving quality lead generation and delivering measurable business growth.

Key Responsibilities
• Develop and execute the overall Digital Marketing and 360° Marketing Strategy for ISBM Group.
• Lead Performance Marketing, including Google Ads, Meta Ads, SEO, SEM, paid campaigns and lead generation.
• Drive digital lead generation, conversion optimisation and customer acquisition to support admissions and business growth.
• Strengthen brand positioning, digital presence, online reputation and social media engagement.
• Develop innovative marketing campaigns, creative concepts, influencer collaborations and promotional strategies.
• Oversee website performance, digital analytics, marketing automation and CRM integration.
• Plan and execute integrated digital, offline, branding and promotional campaigns.
• Work closely with Admissions, Sales, Creative,



Content and Digital teams to achieve business objectives.
• Manage marketing budgets, agencies and vendors while ensuring maximum ROI.
• Lead and mentor the marketing team, driving innovation, accountability and performance.
• Monitor marketing KPIs, cost per lead, conversion rates, campaign performance and overall marketing ROI.
• Present marketing strategies, performance reports and growth initiatives to senior management. Candidate Profile
• 15+ years of experience in Marketing, with extensive hands-on and leadership experience in Digital and Performance Marketing.
• Proven experience in a senior marketing leadership role.
• Strong expertise in Google Ads, Meta Ads, SEO, SEM, Social Media Marketing, Digital Analytics and Lead Generation.
• Experience in Education / EdTech or a similar lead-driven industry preferred.
• Proven track record of managing large digital marketing budgets and delivering measurable ROI.
• Robust understanding of brand building, creative campaigns, influencer marketing and customer acquisition.
• Highly creative, innovative, proactive and commercially focused.
• Excellent leadership, strategic planning, analytical and communication skills.

Education:
MBA / PG in Marketing or a related field preferred.

📌 Head of Marketing (Mira Bhayandar)
🏢 INDIAN SCHOOL OF BUSINESS MANAGEMENT AND ADMINISTRATION
📍 Mira Bhayandar