What you’ll actually do

You’ll own the execution side of paid campaigns for our client accounts. This isn’t a coordinator role. You’ll be inside ad accounts every single day.

Campaign Execution

- Build, launch, and manage Meta and Google Ads campaigns end-to-end (sales, lead gen, traffic, conversions)
- Set up campaign structures, ad sets, audiences, placements, and creative rotations
- Upload creatives, write ad copy variations, and set up A/B tests
- Manage budgets, pacing, and bid strategies across accounts

Optimization and Analysis

- Monitor account performance daily — CTR, CPM, CPC, CPA, ROAS, frequency
- Identify winning and losing ad sets, scale or kill based on data
- Diagnose drops in performance (creative fatigue, audience saturation, attribution issues) and propose fixes
- Pull weekly performance reports and flag what’s working and what isn’t

Creative and Landing Page Collaboration

- Brief the creative team (or external designers) on ad creative needs based on what’s working
- Work with the founder to test landing page variants and recommend CRO experiments
- Stay on top of creative trends in D2C, especially for premium and lifestyle brands

AI-First Workflow

You will use AI tools every single day. This isn’t optional and it isn’t a buzzword — it’s how we work

- Use Claude, ChatGPT, or similar LLMs for ad copy generation, audience research, competitor analysis, and brief writing
- Use AI image and video tools (Midjourney, Runway, Sora, Google Veo, ElevenLabs, etc.) for creative ideation and rapid creative variants
- Build prompt workflows for repetitive tasks — reporting, audience research, copy variations
- Stay current on current AI tools as they launch and bring ideas to the team
- If your instinct is to do something manually that AI could do in 1/10th the time, you’re working wrong here

Client Communication

This is roughly 30–40% of the role.



You’ll be client-facing from week one

- Run weekly performance review calls with clients — present numbers, explain what’s happening, recommend next steps
- Respond to client messages on WhatsApp/email within working hours, professionally and with data
- Write structured weekly performance reports clients can read in 5 minutes
- Manage client expectations on timelines, results, and creative deliverables
- Flag risks early — a campaign trending down, a creative pipeline running thin, a tracking issue — before clients have to ask

What we’re looking for

Must have

- 1–2 years of hands-on experience running Meta Ads and Google Ads (Search, Performance Max, Shopping)
- You’ve personally managed monthly spends of at least ₹2–5 lakhs across accounts
- Strong grasp of Meta Ads Manager — campaign objectives, Advantage+, custom audiences, lookalikes, pixel/CAPI setup
- Comfortable with Google Ads — keyword research, Search campaigns, conversion tracking, PMax basics
- Active daily user of AI tools (Claude, ChatGPT, Midjourney, or similar). You can show us prompts you’ve actually written and workflows you’ve built
- Confident on client calls — you can present numbers, hold your ground, and explain things clearly without jargon
- Solid Excel/Google Sheets skills — pivot tables, basic formulas, building performance dashboards
- Analytical mindset — you can look at a table of numbers and tell a story
- Clear written communication in English — your WhatsApp messages and emails will go directly to founders of premium brands

Nice to have

- Experience with D2C or ecommerce brands (Shopify, WooCommerce)
- Familiarity with GA4, Meta Pixel events, conversion API setup
- Exposure to creative testing frameworks and ad copy writing
- Worked at an agency before (you understand client cadence)
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Skills:- ADS, Google Adsense, Artificial Intelligence (AI) and Microsoft Excel

📌 C Performance Marketing Executive (India)
🏢 Kontrah Labs
📍 India