Company Description Fitspire – Health | Wellness is a health and wellness brand focused on fitness, agility, and overall well-being for all age groups. The company develops a wide range of products designed to meet diverse lifestyle and nutritional needs while maintaining high standards of authenticity, safety, and performance. Fitspire aims to become one of India’s most respected and leading wellness brands by promoting a stronger and healthier environment across the nation. Its product portfolio is conceptualized to deliver 100% vegan and vegetarian, chemical-free, and steroid-free formulations driven by innovation and scientific validation. Role Description The Digital Head – D2C/FMCG will lead Fitspire’s end-to-end digital strategy, with a focus on driving growth across direct-to-consumer channels and FMCG segments. This full-time, on-site role based in New Delhi involves owning digital transformation initiatives, optimizing online sales funnels, and enhancing brand visibility and customer engagement across web, marketplace, and social platforms. Day-to-day responsibilities include developing and executing digital marketing and e-commerce strategies, analyzing web and performance data, managing digital campaigns, and coordinating with cross-functional teams such as marketing, product, and operations.



The Digital Head will also oversee project execution timelines, manage digital budgets, lead and mentor the digital team, and identify recent tools, technologies, and partnerships to accelerate digital growth. Qualifications
• Candidates should possess strong Digital Strategy and Digital Transformation skills to design and implement scalable D2C and FMCG growth initiatives.
• Candidates should possess Project Management skills to plan, execute, and optimize digital campaigns and platform enhancements.
• Candidates should possess Team Leadership skills to guide, mentor, and manage a high-performing digital and e-commerce team.
• Candidates should possess Web Analytics skills to interpret data, track KPIs, and derive actionable insights for performance optimization.
• Proven experience in D2C/e-commerce and FMCG or consumer goods sectors is highly beneficial.
• Strong understanding of digital marketing channels, performance marketing, SEO/SEM, and CRM tools.
• Excellent communication, stakeholder management, and decision-making abilities.
• Relevant bachelor’s or master’s degree in Marketing, Business, Digital Media, or a related field is preferred.

📌 Digital Head (New Delhi)
🏢 Fitspire - Health | Wellness
📍 New Delhi