We are hiring: Social Media Executive and Copywriter (Dual role)

Location:
Delhi | Onsite Company: ANJ Creations Pvt. Ltd. Industry: Advertising & Creative

Experience:
3–5 Years

About the Role
ANJ Creations Pvt. Ltd. is looking for a Social Media Executive and Copywriter contributing to government communication, institutional branding, and high-visibility digital campaigns. This is a strategic, creative, and client-facing role for a social media professional who understands government communication, brand positioning, digital storytelling, and audience engagement. The ideal candidate should be capable of translating client briefs into effective social media strategies, developing compelling campaign ideas, writing engaging copies, and coordinating end-to-end execution across digital platforms. Candidates with prior experience handling Government Ministries, PSUs, government departments, aviation, infrastructure, or other institutional accounts will be strongly preferred. The role requires a combination of strategic thinking, hands-on content development, creative campaign planning, and stakeholder management.

Key Responsibilities
• Social Media Strategy: Develop and execute social media strategies and communication plans aligned with brand positioning, communication objectives, public outreach priorities, and institutional requirements.
• Content Planning: Develop weekly and monthly content calendars.
• Copywriting & Content Development: Write compelling social media copies, captions, campaign messaging, topical content, public awareness messages, and other digital communication materials while maintaining a consistent brand voice.
• Campaign Ideation: Conceptualise creative social media campaigns,



digital properties, and communication initiatives that strengthen brand visibility, audience engagement, and public awareness.
• Government Communication: Develop communication that aligns with government communication protocols, institutional guidelines, stakeholder expectations, and the objectives outlined in client briefs.
• Creative Campaign Execution: Work closely with design, video, copywriting, and client servicing teams to take campaigns from ideation and planning through creative development, approvals, execution, and performance review.
• Client Servicing & Coordination: Coordinate with client stakeholders to understand briefs, discuss requirements, present ideas, incorporate feedback, manage approvals, and ensure timely campaign delivery. What We're Looking For
• Bachelor's or Master's degree in Mass Communication, Advertising, Marketing, Public Relations, or a related field.
• 4–6 years of relevant experience in social media, digital marketing, advertising, or creative agencies.
• Prior experience handling Government Ministries, PSUs, government departments, public-sector organisations, or institutional accounts is strongly preferred.
• Strong understanding of social media strategy, brand communication, content planning, campaign development, and digital storytelling.




• Strong copywriting skills, with the ability to independently develop engaging copies, captions, campaign messaging, and topical content.
• Demonstrated ability to conceptualise creative campaigns and translate strategic objectives into actionable communication ideas.
• Understanding of client servicing, stakeholder coordination, feedback management, and creative approval workflows.
• Good understanding of Instagram, Facebook, X, YouTube, and other relevant digital platforms.
• Ability to work collaboratively with creative, design, video, copy, and client servicing teams.
• Ability to manage multiple projects and deadlines in a quick-paced agency environment. What You'll Get
• The opportunity to contribute to institutional and public-facing communication initiatives.
• Exposure to government communication, public awareness campaigns, and large-scale digital communication projects.
• Opportunities to contribute to social media strategy, creative ideation, copywriting, and integrated campaign execution.
• Direct exposure to client coordination, campaign presentations, and stakeholder management.
• Collaboration with multidisciplinary teams across strategy, creative, design, video, and client servicing.
• An opportunity to take ownership of campaigns and contribute to impactful digital communication. Why Join Us Work on high-impact government and public communication campaigns. Collaborative, fast-paced agency culture with real ownership. Exposure to multi-disciplinary, largescale campaign work. Interested candidates can share their Cv and Portfolio on [email protected] and [email protected]

📌 Social media executive and copywriter (India)
🏢 ANJ Creations
📍 India