About The Opportunity
• Pharmizza Technology Solution Pvt. Ltd. is seeking an experienced SEO / PPC Specialist to drive organic and paid search performance for its digital marketing initiatives. The role is based in Mumbai and requires a strategic thinker who can manage both SEO and PPC campaigns to improve visibility, traffic, and ROI. Role & Responsibilities
• Develop and implement effective SEO strategies to improve organic search rankings.
• Perform keyword research, competitive analysis, and identify growth opportunities.
• Optimize website content, meta tags, headings, and URLs in accordance with SEO best practices.
• Conduct technical SEO audits and collaborate with developers for necessary improvements.
• Monitor SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
• Build and manage link-building strategies to enhance domain authority.
• Stay up to date with the latest SEO trends, algorithm updates, and industry best practices.
• Plan, create, and manage PPC campaigns across platforms like Google Ads, Bing, and social media.
• Conduct in-depth keyword research, audience segmentation, bid management, and budget allocation.
• Optimize ad copy,



landing pages, and bidding strategies to boost conversion rates.
• Monitor and analyze campaign performance, and generate reports on key KPIs and ROI.
• Experiment with and implement new PPC strategies to enhance campaign efficiency and effectiveness.
• Coordinate with creative and content teams to develop engaging and high-performing ad creatives. Skills & Qualifications Must-Have
• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience managing and optimizing both SEO and PPC campaigns.
• Proficiency with tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
• Hands-on experience with Google Ads, Bing Ads, and paid social media advertising platforms.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent communication and organizational abilities.
• Capable of managing multiple projects and meeting deadlines in a dynamic, fast-paced workplace.

Skills:
paid social media advertising,seo,google ads,google analytics,bing ads,semrush,google search console,ahrefs

📌 SEO / PPC Specialist (Mumbai)
🏢 Pharmizza Technology Solutions
📍 Mumbai