About Backdropsource Backdropsource is a fast-growing global e-commerce brand delivering custom-printed backdrops and fabrics to customers across North America and Europe.

About the Role
We’re hiring for two positions, a Senior PPC Expert and a PPC Expert (Mid-Level), to run, optimize, and scale our paid acquisition engine. Both are hands-on roles: you’ll plan, run, and optimize campaigns end-to-end across Google, Meta, LinkedIn, and other platforms, with a direct line to revenue and ROAS, not just spend management.

Location:
Coimbatore (in office) Department: Performance Marketing Compensation: Industry standard Mandatory: Hands-on Shopify e-commerce experience. Bonus if you have B2B experience as well. What We’re Looking For (both roles)
• 5+ years of hands-on PPC experience, including running paid campaigns for a Shopify e-commerce store
• Proven track record of managing significant ad spend profitably across Google Ads, Meta Ads, and LinkedIn Ads
• Strong command of GA4, Google Tag Manager, Google Ads Editor, Shopify, Meta Business Suite, and LinkedIn Campaign Manager, including conversion tracking setups and offline conversion tracking
• Analytical, data-driven mindset, comfortable finding the “why” behind performance
• Understanding of e-commerce funnels and how paid media connects to revenue goals
• Ability to take a brand or product line from zero to one, building a paid strategy from the ground up
• Explicit communicator who can explain performance and strategy to non-technical stakeholders How the Two Roles Differ Senior PPC Expert
• Has managed a team of PPC or performance marketers,



or at minimum worked within a performance marketing team reporting to a lead
• Guides and mentors the PPC team: reviews campaign builds, shares best practices, and sets account standards PPC Expert (Mid-Level)
• Hands-on optimizer who fully owns campaign performance: bids, budgets, search terms, audiences, and creatives
• Team management experience is not required

Key Responsibilities
• Plan, execute, and optimize PPC campaigns across Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, and other channels for North America and Europe
• Own budget allocation and bidding strategy to hit ROAS / CPA / CAC targets
• Drive keyword research, audience segmentation, and ad copy and creative testing
• Run day-to-day optimization: search term reviews, negative keywords, bid and budget adjustments, and audience refinement
• Manage conversion tracking, pixels, and tagging (GA4, GTM, Shopify, Meta Pixel/CAPI, LinkedIn Insight Tag), including offline conversion tracking
• Partner with the design and content team on ad creatives and landing pages, and run structured A/B tests
• Identify and pilot new paid channels such as Microsoft Ads, Pinterest, and TikTok Ads
• Take paid strategy from zero to one for new product lines and markets
• Build and present performance reports and dashboards to leadership
• Stay ahead of platform updates, bidding algorithm changes, and industry best practices Nice to Have
• B2B lead generation and marketing funnel experience
• Familiarity with Semrush, Microsoft Clarity, and similar attribution/analytics platforms
• Experience with email marketing and WhatsApp marketing tools

📌 PPC Expert (Coimbatore)
🏢 Backdropsource India
📍 Coimbatore