Job Description
GM/DGM – Marketing (ATL & BTL) Company: Reputed Retail Healthcare (Pharmacy)

Location:
Benguluru, India Role Overview Lead ATL and BTL marketing initiatives to strengthen brand visibility, drive retail pharmacy footfall, increase sales, and support pan-India store expansion.

Key Responsibilities
• Plan and execute ATL campaigns across print, outdoor, radio and digital media.
• Drive BTL activities, including in-store promotions, local activations, health awareness campaigns and new store launches.
• Develop retail branding, merchandising, promotional schemes and customer loyalty initiatives.
• Support franchisees and store teams with local marketing and customer acquisition.
• Manage marketing budgets, agencies,



campaign execution and ROI.
• Track footfall, sales growth, customer acquisition and campaign effectiveness.
• Ensure compliance with applicable pharmaceutical marketing regulations. Qualification: MBA/PGDM in Marketing.

Experience:
12–18 years in pharmaceutical retail, FMCG or healthcare marketing, with solid ATL/BTL expertise. Key

Skills:
Brand management, retail marketing, trade promotions, team leadership, budget management and performance analytics.

Skills:
retail,marketing,btl,atl,pharmacy,healthcare

📌 DGM – Marketing (Bengaluru)
🏢 REGUL SOLUTIONS
📍 Bengaluru