Paid Media Specialist – Fresher / 0–1 Year Experience (Not SEO) Company: Xite Live

Location:
Kochi, Kerala Xite Live, a bespoke digital agency headquartered in Dubai, is looking for enthusiastic and detail-oriented Paid Media Specialists to join our Kochi office. This is an excellent opportunity for freshers and candidates with up to one year of experience who are passionate about digital marketing and eager to build their careers in paid media. The selected candidate will work with our team to plan, execute, monitor, and optimize digital advertising campaigns for our Middle East-based clients across search and social media platforms.

Key Responsibilities
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• Assist in planning and executing PPC campaigns across platforms such as Google Ads and Meta Ads.
• Monitor campaign performance and support ongoing optimization to improve results.
• Conduct basic keyword research, audience research, and competitor analysis.
• Assist in creating engaging ad copy and selecting relevant creatives for advertising campaigns.
• Track campaign metrics such as impressions, clicks, conversions, CTR, CPC, and CPA.
• Prepare campaign performance reports using Google Analytics, advertising dashboards, and Excel.
• Analyze campaign data to identify trends, opportunities, and areas for improvement.
• Support the team in managing client accounts and meeting campaign objectives.
• Coordinate with internal teams to ensure campaigns are delivered on time and aligned with client goals.
• Stay updated on the latest trends, tools, and best practices in search engine marketing, paid social,



and digital advertising.
• Communicate campaign progress, performance updates, and challenges to the team and management.
• Learn and apply industry best practices under the guidance of experienced team members. Required Skills and Competencies
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• Strong interest in digital marketing, paid advertising, search engines, and social media.
• Basic understanding of Google Ads, Meta Ads, PPC, and digital marketing concepts.
• Analytical mindset with an interest in working with data and performance metrics.
• Positive written and verbal communication skills.
• Strong attention to detail and willingness to learn.
• Creative thinking and a problem-solving approach.
• Ability to manage multiple tasks and meet deadlines.
• A proactive attitude and willingness to work collaboratively in a team environment. Qualifications and Requirements
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• Freshers and candidates with up to 1 year of experience in digital marketing or paid media are encouraged to apply.
• Basic knowledge of Google Ads, Meta Ads, Google Analytics 4 (GA4), or other digital marketing tools is an advantage.
• Basic proficiency in Microsoft Excel and PowerPoint.
• Familiarity with campaign reporting, keyword research, or website analytics is a plus.
• Google Ads and Meta Blueprint certifications are an added advantage but not mandatory. What We’re Looking For: A motivated individual with a passion for digital marketing, a willingness to learn, and the drive to grow into a skilled paid media professional while working with international clients.

📌 Paid Media Specialist – Fresher (Kanayannur)
🏢 Xite Live
📍 Kanayannur