Business Development
• Execute the defined sales and marketing strategy to drive sales for Modern Trade & Cash & Carry stores in the assigned area
• Implement strategies for different trade segments and ensure optimum utilisation of trade marketing resources
• Implement a robust go-to-market strategy leveraging data analytics, optimising logistics, and fostering strong distributor partnerships to enhance distribution reach and ensure effective new product introductions
• Assist in forecasting sales by analysing market potential for each brand and SKU
• Monitor achievement of sales targets in the assigned area to meet revenue goals and increase market share
• Conduct thorough market analysis to understand customer preferences, market trends, and competitive activities
• Assist in developing effective stakeholder engagement strategies
• Cascade the area targets into territorial targets by providing direction to Territory Sales Manager Sales Management
• Set achievable sales targets for the team and monitor progress to drive performance
• Ensure optimal merchandising and strategic product placement in retail stores
• Ensure volume growth by identifying new avenues for business across key customers




• Approve all schemes and promotional activities as per the approval matrix
• Implement advanced sales tools like Sales and Operations Planning (S&OP;) and Sales Force Automation (SFA) to enhance distributor collaboration and efficiency
• Plan promotional campaigns to boost brand visibility and sales
• Assist in new product launches to ensure their success, from availability phase to the promotional phase
• Conduct periodic review meetings with the team and provide updates to the Head Up-to-date Trade
• Adjust sales tactics and strategies based on market feedback and data analysis to optimise performance
• Coordinate with marketing teams to align sales strategies and ensure consistency
• Communicate sales performances, market analysis, strategic initiatives, and business projections to key stakeholders Channel Management and Stakeholder Engagement
• Ensure effective new product introductions and facilitate the growth of individual brands through effective go-to-market strategy execution
• Foster strong relationships with customers by proactively resolving issues
• Participate in regular meetings with distribution partners

📌 30009559_CPC_ASM_Ahmedabad (India)
🏢 USV Private
📍 India